//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Preismanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Partitioned pricing: Can we al...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Preismanagement
Consumer behaviour
23
Konsumentenverhalten
22
Pricing strategy
8
Advertising effects
6
Low-cost strategy
6
Niedrigpreisstrategie
6
Theorie
6
Theory
6
Werbewirkung
6
Advertising
5
Brand image
5
Markenimage
5
Cognition
4
Product quality
4
Werbung
4
Beziehungsmarketing
3
Einzelhandelspreis
3
Internet marketing
3
Kognition
3
Online-Marketing
3
Preis
3
Price
3
Produktqualität
3
Rabatt
3
Rebate
3
Regulatory focus
3
Relationship marketing
3
Retail price
3
USA
3
Brand
2
Brand management
2
Celebrity endorsement
2
Celebrity-Werbung
2
Collective dissonance
2
Discounting
2
Diskontierung
2
Electronic word-of-mouth
2
Garantie
2
India
2
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Biswas, Abhijit
6
Guha, Abhijit
5
Burman, Bidisha
3
Verma, Swati
3
Albinsson, Pia A.
2
Banerjee, Somak
2
Grewal, Dhruv
2
Hyatt, Eva
2
Bhowmick, Sandeep
1
Dutta, Sujay
1
Gauri, Dinesh Kumar
1
Grewal, Chruv
1
Jha, Subhash
1
Kwak, Hyokjin
1
Nordfält, Jens
1
Robles, Brittany
1
Srivastava, Joydeep
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of hospitality marketing & management
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of retailing
1
Services marketing quarterly
1
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Can a price discount backfire? : effects of the juxtaposition of add-on fees and price discounts on consumer evaluations
Burman, Bidisha
;
Verma, Swati
;
Guha, Abhijit
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-22
Persistent link: https://www.econbiz.de/10014547383
Saved in:
2
One night or many? Effects of amenity charge transparency on consumer reaction
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
- In:
Journal of hospitality marketing & management
25
(
2016
)
7/8
,
pp. 1010-1033
Persistent link: https://www.econbiz.de/10011621470
Saved in:
3
The impact of price level and appeal type in hotel advertising : a pilot study
Burman, Bidisha
;
Albinsson, Pia A.
;
Hyatt, Eva
;
Robles, …
- In:
Services marketing quarterly
38
(
2017
)
1
,
pp. 46-56
Persistent link: https://www.econbiz.de/10011671813
Saved in:
4
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
5
Are low price and price matching guarantees equivalent? : the effects of different price guarantees on consumers' evaluations
Verma, Swati
;
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
- In:
Journal of retailing
95
(
2019
)
3
,
pp. 99-108
Persistent link: https://www.econbiz.de/10012130013
Saved in:
6
Consumer evaluations of sale prices : role of the subtraction principle
Biswas, Abhijit
;
Bhowmick, Sandeep
;
Guha, Abhijit
; …
- In:
Journal of marketing
77
(
2013
)
4
,
pp. 49-66
Persistent link: https://www.econbiz.de/10009782082
Saved in:
7
The impact of consumer expectations and familiarity on deceptive pricing in advertising : a view from drip pricing practice
Banerjee, Somak
;
Dutta, Sujay
;
Biswas, Abhijit
;
Kwak, …
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 254-285
Persistent link: https://www.econbiz.de/10014550811
Saved in:
8
Can rounding up price discounts reduce sales?
Jha, Subhash
;
Biswas, Abhijit
;
Guha, Abhijit
;
Gauri, …
- In:
Journal of consumer psychology : JCP ; the official …
34
(
2024
)
2
,
pp. 343-350
Persistent link: https://www.econbiz.de/10014534704
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->