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~subject:"Preismanagement"
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Preismanagement
Marketing
35
Theory
35
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34
Consumer behaviour
33
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33
Marktforschung
19
Beziehungsmarketing
18
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7
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7
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Leeflang, Peter
6
Backhaus, Klaus
2
Doorn, Jenny van
2
Wilken, Robert
2
Bijmolt, Tammo H. A.
1
Drechsler, Salome
1
Heerde, Harald J. van
1
Herbst, Uta
1
Natter, Martin
1
Parreño-Selva, Josefa
1
Peluso, Alessandro M.
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Voeth, Markus
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Wedel, Michel
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European journal of marketing : EJM
1
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1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
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Pricing-Forschung in Deutschland
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Quantitative marketing and marketing management : marketing models and methods in theory and practice ; dedicated to Udo Wagner
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ECONIS (ZBW)
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1
A pricing decision model for Gabor Granger price experiments
Wedel, Michel
;
Leeflang, Peter
-
1992
Persistent link: https://www.econbiz.de/10000845309
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2
Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van
;
Leeflang, Peter
;
Wittink, Dick R.
-
2002
Persistent link: https://www.econbiz.de/10001681986
Saved in:
3
Knowledge generation in marketing
Leeflang, Peter
;
Peluso, Alessandro M.
- In:
Quantitative marketing and marketing management : …
,
(pp. 149-170)
.
2012
Persistent link: https://www.econbiz.de/10009621122
Saved in:
4
Cross-category demand effects of price promotions
Leeflang, Peter
;
Parreño-Selva, Josefa
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
Saved in:
5
Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome
;
Leeflang, Peter
;
Bijmolt, Tammo H. A.
; …
- In:
European journal of marketing : EJM
51
(
2017
)
5/6
,
pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
Saved in:
6
Modeling the effects of pharmaceutical marketing
Leeflang, Peter
;
Wieringa, Jaap E.
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
2
,
pp. 121-133
Persistent link: https://www.econbiz.de/10003976728
Saved in:
7
The impact of team characteristics on the course and outcome of intergroup price negotiations
Backhaus, Klaus
;
Doorn, Jenny van
;
Wilken, Robert
- In:
Journal of business-to-business marketing
15
(
2008
)
4
,
pp. 365-396
Persistent link: https://www.econbiz.de/10003804722
Saved in:
8
Preisverhandlungen im B2B-Marketing
Backhaus, Klaus
;
Wilken, Robert
;
Doorn, Jenny van
; …
- In:
Pricing-Forschung in Deutschland
,
(pp. 1-15)
.
2005
Persistent link: https://www.econbiz.de/10003272479
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