Similar Search Results

Getting a discount or sharing the cost : the influence of regulatory fit on consumer response to service pricing schemes

Daryanto, Ahmad; Ruyter, Ko de; Wetzels, Martin - In: Journal of service research : JSR 13 (2010) 2, pp. 153-167

Persistent link: https://www.econbiz.de/10003982818

Disfluent vs. fluent price offers : paradoxical role of processing disfluency

Motyka, Scott; Suri, Rajneesh; Grewal, Dhruv; Kohli, … - In: Journal of the Academy of Marketing Science 44 (2016) 5, pp. 627-638

Persistent link: https://www.econbiz.de/10011552527

Amount off versus percentage off : when does it matter?

González, Eva M.; Esteva, Eduardo; Roggeveen, Anne L.; … - In: Journal of business research : JBR 69 (2016) 3, pp. 1022-1027

Persistent link: https://www.econbiz.de/10011440072

Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers

Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: Journal of retailing 88 (2012) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009513177

The contingent effects of semantic price cues

Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205

Persistent link: https://www.econbiz.de/10010402323

Evolving pricing practices : the role of new business models

Grewal, Dhruv; Roggeveen, Anne L.; Compeau, Larry D.; … - In: The journal of product & brand management 20 (2011) 7, pp. 510-513

Persistent link: https://www.econbiz.de/10010217470

When it's too good to be true : consumers' reactions and firms' responses to unintended price mistakes

Xia, Lan; Roggeveen, Anne L. - In: Journal of business research : JBR 114 (2020), pp. 16-29

Persistent link: https://www.econbiz.de/10012257439

How Collective Stress Affects Price Fairness Perceptions : The Role of Nostalgia

Xia, Lan; Roggeveen, Anne L. - 2022

This research examines how consumers evaluate the fairness of price increases during collective stress situations. Across three collective stress situations (COVID-19, Black Lives Matter protests, and economic downturn), the authors confirm that a collective stress situation evokes feeling of...

Persistent link: https://www.econbiz.de/10014086179

How collective stress affects price fairness perceptions : the role of nostalgia

Xia, Lan; Roggeveen, Anne L. - In: Journal of business research : JBR 152 (2022), pp. 361-371

Persistent link: https://www.econbiz.de/10013493991

Comparative price advertising: informative or deceptive?

Grewal, Dhruv - In: Journal of public policy & marketing : JPP & M ; an … 11 (1992) 1, pp. 52-62

Persistent link: https://www.econbiz.de/10001135736