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Pricing strategy and the formation and evolution of reference price perceptions in new product categories
Lowe, Ben; Alpert, Frank - In: Psychology & marketing 27 (2010) 9, pp. 846-873
Persistent link: https://www.econbiz.de/10008652684
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Marketing education and the missing P : evidence from Australia
Lowe, Ben; Lowe, Julian F. - In: Journal of strategic management education : JSME 5 (2009) 2, pp. 111-121
Persistent link: https://www.econbiz.de/10003981317
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Price promotions and their effect upon reference prices
Lowe, Ben; Yee, Fanny Chan Fong; Yeow, Pamela - In: The journal of product & brand management 23 (2014) 4/5, pp. 349-361
Persistent link: https://www.econbiz.de/10010422959
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 349-369). 2018
Persistent link: https://www.econbiz.de/10011713361
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Behavioral aspects of pricing
Lowe, Ben; Lowe, Julian F.; Lynch, David - In: Innovation in pricing : contemporary theories and best …, (pp. 357-375). 2013
Persistent link: https://www.econbiz.de/10009628009