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Unit pricing increases price sensitivity even when products are of identical size
Yao, Jun; Oppewal, Harmen - In: Journal of retailing 92 (2016) 1, pp. 109-121
Persistent link: https://www.econbiz.de/10011484094
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How the layout of a unit price label affects eye-movements and product choice : an eye-tracking investigation
Bogomolova, Svetlana; Oppewal, Harmen; Cohen, Justin; … - In: Journal of business research : JBR 111 (2020), pp. 102-116
Persistent link: https://www.econbiz.de/10012239993
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Cheaper and smaller or more expensive and larger : how consumers respond to unit price increase tactics that simultaneously change product price and package size
Yao, Jun; Oppewal, Harmen; Wang, Di - In: Journal of the Academy of Marketing Science 48 (2020) 6, pp. 1075-1094
Persistent link: https://www.econbiz.de/10012386863
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The influence of the buy-now-pay-later payment mode on consumer spending decisions
Ashby, Rhys; Sharifi, Seyed Shahin; Yao, Jun; Ang, Lawrence - 2025
Persistent link: https://www.econbiz.de/10015396551
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The regulatory fit effect on consumer preferences for price discounts and bonus packs
Yao, Jun; Wang, Di; Martin, Brett - In: Psychology & marketing 41 (2024) 11, pp. 2884-2895
Persistent link: https://www.econbiz.de/10015133918
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Research on pricing strategy of closed-loop supply chain based on PIR and recovery effort
Yao, Jun; Chen, Dongyan; Yu, Hui - In: European journal of industrial engineering : EJIE 19 (2025) 3, pp. 313-339
Persistent link: https://www.econbiz.de/10015375741