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~subject:"Pricing strategy"
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To divide or not to divide? Th...
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Pricing strategy
Consumer behaviour
83
Konsumentenverhalten
83
Theorie
47
Theory
47
Preismanagement
41
Experiment
27
Brand management
25
Markenführung
25
Social Web
22
Social web
22
Electronic Commerce
19
Internet marketing
19
Online-Marketing
19
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18
Marketing management
18
Marketingmanagement
18
Deutschland
17
Germany
17
Preisdifferenzierung
17
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16
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16
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16
Markentransfer
16
Prognoseverfahren
16
Brand
15
Brand image
15
Markenartikel
15
Markenimage
15
Brand extension
14
Success factor
14
Mobile communications
13
Mobilkommunikation
13
Online retailing
13
Online-Handel
13
Price discrimination
13
Produktentwicklung
13
Customer integration
12
Internet
12
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12
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English
33
German
8
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Spann, Martin
37
Schmidt, Klaus M.
12
Zeithammer, Robert
10
Stich, Lucas
8
Völckner, Franziska
6
Krämer, Marius-Florentin
5
Kim, Ju-Young
3
Natter, Martin
3
Skiera, Bernd
3
Bertini, Marco
2
Fischer, Marc
2
Häubl, Gerald
2
Klein, Kristina
2
Koenigsberg, Oded
2
Rühle, Alexander
2
Tellis, Gerard J.
2
Aparicio, Diego
1
Berger, Benedikt
1
Bernhardt, Martin
1
Chen, Yuxin
1
Dowling, Katharina
1
Fantini, Fabrizio
1
Haruvy, Ernan
1
Herrmann, Andreas
1
Hess, Thomas
1
Jap, Sandy D.
1
Jin, Ginger Zhe
1
Kakatkar, Chinmay
1
Klein, Joachim
1
Leszczyc, Peter T. L. Popkowski
1
Mak, Vincent
1
Makhlouf, Karim
1
Mang, Stefan
1
Morwitz, Vicki G.
1
Popkowski Leszczyc, Peter T. L.
1
Prakash, David
1
Rußell, Robert
1
Sattler, Henrik
1
Schuster, Emanuel
1
Schäfers, Björn
1
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Books on Demand GmbH <Norderstedt>
1
National Bureau of Economic Research
1
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Journal of business research : JBR
3
Discussion paper
2
Discussion papers / Governance and the Efficiency of Economic Systems
2
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
2
Marketing science
2
Business & information systems engineering
1
CESifo Working Paper Series
1
CESifo working papers
1
Die Betriebswirtschaft : DBW
1
Discussion paper / Centre for Economic Policy Research
1
Electronic commerce & digital markets : ecm
1
Electronic markets : the international journal on networked business
1
Essays on the effects of brand names and prices on consumer behavior
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal für Betriebswirtschaft : management review quarterly
1
Journal of business economics : JBE
1
Journal of economic behavior & organization : JEBO
1
Journal of marketing
1
Journal of the Academy of Marketing Science
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing : journal of research and management
1
Marketing letters : a journal of research in marketing
1
Münchener Wirtschaftswissenschaftliche Beiträge : VWL ; discussion papers
1
NBER working paper series
1
Pricing-Forschung in Deutschland
1
Revenue Management
1
Review of managerial science : RMS
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
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To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Völckner, Franziska
;
Rühle, Alexander
;
Spann, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 719-730
Persistent link: https://www.econbiz.de/10009579976
Saved in:
2
Dual effect-based market segmentation and price optimization
Theyson, Sven
;
Klein, Kristina
;
Spann, Martin
; …
- In:
Essays on the effects of brand names and prices on …
.
2012
Persistent link: https://www.econbiz.de/10009659912
Saved in:
3
Dual effect-based market segmentation and price optimization
Theysohn, Sven
;
Klein, Kristina
;
Völckner, Franziska
; …
- In:
Journal of business research : JBR
66
(
2013
)
4
,
pp. 480-488
Persistent link: https://www.econbiz.de/10009724777
Saved in:
4
Essays on the effects of partitioned pricing strategies and branding decisions on consumer behavior
Rühle, Alexander
-
2012
Persistent link: https://www.econbiz.de/10009736442
Saved in:
5
Methoden zur Messung individueller Zahlungsbereitschaften : ein Überblick zum State of the Art
Völckner, Franziska
- In:
Journal für Betriebswirtschaft : management review …
56
(
2006
)
1
,
pp. 33-60
Persistent link: https://www.econbiz.de/10003337064
Saved in:
6
The dual role of price : decomposing consumers ' reactions to price
Völckner, Franziska
- In:
Journal of the Academy of Marketing Science
36
(
2008
)
3
,
pp. 359-377
Persistent link: https://www.econbiz.de/10003758827
Saved in:
7
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2008
Persistent link: https://www.econbiz.de/10003762119
Saved in:
8
Interactive Pricing
Spann, Martin
- In:
Interactive Marketing im Web 2.0+ : Konzepte und …
,
(pp. 151-164)
.
2007
Persistent link: https://www.econbiz.de/10003565781
Saved in:
9
Analyse des Gebotsverhaltens im Reverse Pricing
Spann, Martin
- In:
Pricing-Forschung in Deutschland
,
(pp. 199-212)
.
2005
Persistent link: https://www.econbiz.de/10003272521
Saved in:
10
Separating negative and positive effects of price with choice-based conjoint analyses
Völckner, Franziska
;
Sattler, Henrik
- In:
Marketing : journal of research and management
1
(
2005
)
1
,
pp. 5-13
Persistent link: https://www.econbiz.de/10002823804
Saved in:
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