To divide or not to divide? : the impact of partitioned pricing on the informational and sacrifice effects of price
Franziska Völckner; Alexander Rühle; Martin Spann
| Year of publication: |
2012
|
|---|---|
| Authors: | Völckner, Franziska ; Rühle, Alexander ; Spann, Martin |
| Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 23.2012, 3, p. 719-730
|
| Subject: | Preismanagement | Pricing strategy | Konsumentenverhalten | Consumer behaviour | Zahlungsbereitschaftsanalyse | Willingness to pay | Niedrigpreisstrategie | Low-cost strategy | Preistheorie | Price theory |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009579976