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~subject:"Pricing strategy"
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Pricing strategy
Consumer behaviour
146
Konsumentenverhalten
139
Customer satisfaction
50
Service quality
48
Dienstleistungsqualität
47
Kundenzufriedenheit
45
Beziehungsmarketing
44
Relationship marketing
44
Corporate social responsibility
30
Corporate Social Responsibility
26
Gastronomie
26
Restaurant industry
26
Beschwerdemanagement
25
Complaint management
25
Hotel industry
25
Hotellerie
25
Emotion
23
Experiment
23
Hospitality industry
22
Gastgewerbe
21
USA
21
United States
21
Advertising effects
14
Werbewirkung
14
Preismanagement
13
Tourism
13
Tourismus
13
Dienstleistungssektor
12
Service industry
12
Customer service
11
Kundenservice
11
CSR
10
Gender
10
Viral marketing
10
Virales Marketing
10
Geschlecht
8
Internet marketing
8
Loyalty program
8
Online-Marketing
8
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6
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Article
13
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12
Aufsatz in Zeitschrift
12
Aufsatz im Buch
1
Book section
1
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English
13
Author
All
Mattila, Anna S.
13
Choi, Choongbeom
6
Choi, Sunmee
2
Choi, Sungwoo
1
Cranage, David
1
Gao, Yixing
1
Jeong, Miyoung
1
Joe, Sung Jun
1
Kang, Seongho
1
Noone, Breffni M.
1
Park, Heungsoo
1
Qiu, Landie
1
Shoemaker, Stowe
1
Upneja, Arun
1
Yang, Bi
1
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Cornell hospitality quarterly : CQ
2
International journal of hospitality management
2
Journal of revenue and pricing management
2
Handbook of pricing research in marketing
1
International journal of revenue management : IJRM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of marketing theory and practice
1
Journal of service management
1
Journal of travel and tourism marketing
1
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
13
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1
The effects of promotion framing on consumers' price perceptions : the moderating role of a personal sense of power
Choi, Choongbeom
;
Mattila, Anna S.
- In:
Journal of service management
25
(
2014
)
1
,
pp. 149-160
Persistent link: https://www.econbiz.de/10010260073
Saved in:
2
Pricing in services
Shoemaker, Stowe
;
Mattila, Anna S.
- In:
Handbook of pricing research in marketing
,
(pp. 535-556)
.
2009
Persistent link: https://www.econbiz.de/10003819777
Saved in:
3
Perceived fairness of price differences across channels : the moderating role of price frame and norm perceptions
Choi, Sunmee
;
Mattila, Anna S.
- In:
Journal of marketing theory and practice
17
(
2009
)
1
,
pp. 37-47
Persistent link: https://www.econbiz.de/10003793483
Saved in:
4
Hotel revenue management and the Internet : the effect of price presentation strategies on customers' willingness to book
Noone, Breffni M.
;
Mattila, Anna S.
- In:
International journal of hospitality management
28
(
2009
)
2
,
pp. 272-279
Persistent link: https://www.econbiz.de/10003827290
Saved in:
5
The effect of cross-channel price dis/parity on ethicality evaluations and purchase intent : the moderating role of price frame
Choi, Sunmee
;
Mattila, Anna S.
;
Park, Heungsoo
;
Kang, …
- In:
Journal of marketing channels : ... distribution …
16
(
2009
)
2
,
pp. 131-147
Persistent link: https://www.econbiz.de/10003851947
Saved in:
6
How anchoring and self-confidence level influence perceived saving on tensile price claim framing
Qiu, Landie
;
Cranage, David
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
15
(
2016
)
2
,
pp. 138-152
Persistent link: https://www.econbiz.de/10011477267
Saved in:
7
Revenue management in the context of movie theaters : is it fair?
Choi, Choongbeom
;
Jeong, Miyoung
;
Mattila, Anna S.
- In:
Journal of revenue and pricing management
14
(
2015
)
2
,
pp. 72-83
Persistent link: https://www.econbiz.de/10011309183
Saved in:
8
The effect of assortment pricing on choice and satisfaction : the moderating role of consumer characteristics
Choi, Choongbeom
;
Mattila, Anna S.
;
Upneja, Arun
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
1
,
pp. 6-14
Persistent link: https://www.econbiz.de/10011925100
Saved in:
9
Reference price and its asymmetric effects on price evaluations : the moderating role of gender
Choi, Choongbeom
;
Joe, Sung Jun
;
Mattila, Anna S.
- In:
Cornell hospitality quarterly : CQ
59
(
2018
)
2
,
pp. 189-194
Persistent link: https://www.econbiz.de/10011865508
Saved in:
10
An examination of popular pricing and price framing techniques in the hospitality industry and directions for future research
Mattila, Anna S.
;
Gao, Yixing
- In:
International journal of revenue management : IJRM
9
(
2016
)
2/3
,
pp. 175-185
Persistent link: https://www.econbiz.de/10011610465
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