//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Pricing strategy"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
High versus low online price d...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Pricing strategy
Consumer behaviour
116
Konsumentenverhalten
110
Einzelhandel
67
Retail trade
66
Beziehungsmarketing
42
Relationship marketing
42
Marketing
27
USA
25
United States
24
Online retailing
20
Online-Handel
20
Artificial intelligence
19
Customer satisfaction
19
Kundenzufriedenheit
19
Internet marketing
18
Künstliche Intelligenz
18
Dienstleistungsqualität
17
Online-Marketing
17
Service quality
17
Ladengestaltung
16
Preismanagement
16
Social Web
16
Social web
16
Store design
16
Marketingmanagement
15
Marketing management
14
Theorie
13
Theory
13
Retailing
12
Sales promotion
12
Verkaufsförderung
12
Brand management
11
E-commerce
11
Electronic Commerce
11
Experiment
11
Markenführung
11
Perception
11
Preis
11
Price
11
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
15
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
15
Aufsatz in Zeitschrift
15
Aufsatz im Buch
1
Book section
1
Collection of articles of several authors
1
Sammelwerk
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
16
Author
All
Grewal, Dhruv
14
Roggeveen, Anne L.
4
Compeau, Larry D.
3
Biswas, Abhijit
2
Guha, Abhijit
2
Lee, Jung Eun
2
Levy, Michael
2
Stoel, Leslie
2
Suri, Rajneesh
2
Verma, Swati
2
Banerjee, Somak
1
Chandrashekaran, Rajesh
1
Coulter, Keith S.
1
Esteva, Eduardo
1
Gauri, Dinesh Kumar
1
González, Eva M.
1
Iyer, Gopalkrishnan R.
1
Kohli, Chrianjeev
1
Kukar-Kinney, Monika
1
Lindsey-Mullikin, Joan
1
Motyka, Scott
1
Nordfält, Jens
1
Puccinelli, Nancy M.
1
Rothenberger, Sandra
1
Trivedi, Minakshi
1
more ...
less ...
Published in...
All
Journal of retailing
5
The journal of product & brand management
4
Journal of the Academy of Marketing Science
2
Journal of business research : JBR
1
Journal of marketing
1
Journal of marketing research : JMR
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Pricing perspectives : marketing and management implications of new theories and applications
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
Guha, Abhijit
;
Biswas, Abhijit
;
Grewal, Dhruv
;
Verma, Swati
- In:
Journal of marketing research : JMR
55
(
2018
)
3
,
pp. 339-351
Persistent link: https://www.econbiz.de/10011878689
Saved in:
2
High versus low online price discounts : effects on customers' perception of risk
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
23
(
2014
)
6
,
pp. 401-412
Persistent link: https://www.econbiz.de/10010429354
Saved in:
3
An unintended consequence of exaggerated maximum-discount tensile price claims
Lee, Jung Eun
;
Stoel, Leslie
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 700-709
Persistent link: https://www.econbiz.de/10011616266
Saved in:
4
Comparative price advertising: informative or deceptive?
Grewal, Dhruv
- In:
Journal of public policy & marketing : JPP & M ; an …
11
(
1992
)
1
,
pp. 52-62
Persistent link: https://www.econbiz.de/10001135736
Saved in:
5
Evolving pricing practices : the role of new business models
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
The journal of product & brand management
20
(
2011
)
7
,
pp. 510-513
Persistent link: https://www.econbiz.de/10010217470
Saved in:
6
Are men seduced by red? : the effect of red versus black prices on price perceptions
Puccinelli, Nancy M.
;
Chandrashekaran, Rajesh
;
Grewal, Dhruv
- In:
Journal of retailing
89
(
2013
)
2
,
pp. 115-125
Persistent link: https://www.econbiz.de/10009757412
Saved in:
7
The contingent effects of semantic price cues
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Lindsey-Mullikin, Joan
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 198-205
Persistent link: https://www.econbiz.de/10010402323
Saved in:
8
Name-letters and birthday-numbers : implicit egotism effects in pricing
Coulter, Keith S.
;
Grewal, Dhruv
- In:
Journal of marketing
78
(
2014
)
3
,
pp. 102-120
Persistent link: https://www.econbiz.de/10010360372
Saved in:
9
Babson pricing conference
Grewal, Dhruv
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010429337
Saved in:
10
Editorial: Retail value-based pricing strategies : new times, new technologies, new consumers
Grewal, Dhruv
;
Roggeveen, Anne L.
;
Compeau, Larry D.
; …
- In:
Journal of retailing
88
(
2012
)
1
,
pp. 1-6
Persistent link: https://www.econbiz.de/10009513177
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->