Dabestani, Reza; Shahin, Arash; Saljoughian, Mohammad - In: International Journal of Quality & Reliability Management 34 (2017) 4, pp. 530-548
Purpose The purpose of this paper is to identify customers’ critical demands through evaluating and prioritizing service quality dimensions (SQDs) based on service quality (SQ) gaps. Design/methodology/approach The customers of four-star hotels were asked to report on their expectations and...