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Marketing
Oflazoglu, Sonyel (ed.) - 2018
Persistent link: https://www.econbiz.de/10011936740
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The role of intellectual resources, product innovation capability, reputational resources and marketing capability combinations in firm growth
O'Cass, Aron; Sok, Phyra - In: International small business journal : researching … 32 (2014) 8, pp. 996-1018
Persistent link: https://www.econbiz.de/10010441219
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A marketing perspective on innovation
Mohr, Jakki - In: Disciplinary perspectives on innovation, (pp. 123-148). 2019
Persistent link: https://www.econbiz.de/10012157565
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Extending technology for market disruption : a case study
Notarantonio, Elaine M.; Quingley, Charles J. - In: The journal of product & brand management 22 (2013) 4, pp. 309-313
Persistent link: https://www.econbiz.de/10009788441
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Product innovation effect on consumer’s perceptions
Onişor, Lucian-Florin; Roşca, Mihai-Ioan - In: The international journal of management science and … (2013) 9, pp. 17-26
those products by consumers from the marketing point of view. Marketing science can inhibit or accelerate the rhythm of …
Persistent link: https://www.econbiz.de/10010354386
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Innovation and new product marketing
Midgley, David F. - 1977
Persistent link: https://www.econbiz.de/10000051612
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Does technological innovation undertaken alone have a real pivotal role? : product and marketing innovation in manufacturing firms
Bartoloni, Eleonora; Baussola, Maurizio - In: Economics of innovation and new technology 25 (2016) 1/2, pp. 91-113
Persistent link: https://www.econbiz.de/10011439934
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The effects of the crisis on marketing innovation : an application for Spain
Medrano, Natalia; Olarte-Pascual, Cristina - In: The journal of business & industrial marketing 31 (2016) 3, pp. 404-417
Persistent link: https://www.econbiz.de/10011524008
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The new production of users : changing innovation collectives and involvement strategies
Hyysalo, Sampsa (ed.); Jensen, Torben Elgaard (ed.);  … - 2016
users in innovation -- Protecting the right to innovate : our innovation "wetlands" / Andrew W. Torrance and Eric von Hippel …, Robin Williams and Luciana D?Adderio -- Innovation practices and user communities -- Innovation in civil society : the socio …-material dynamics of a community innovation / Stefan Verhaegh, Ellen van Oost, and Nelly Oudshoorn -- User communities as multi …
Persistent link: https://www.econbiz.de/10011474348