Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Academic Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Profisport"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Do humanized team mascots attr...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Profisport
Consumer behaviour
59
Konsumentenverhalten
59
Sports
30
Sport
29
Sportmarketing
26
Sports marketing
26
Athletes
17
Sportler
17
Professional sports
16
Theorie
16
Theory
16
USA
16
United States
16
Brand management
15
Markenführung
14
Portfolio selection
14
Portfolio-Management
14
Capital income
13
Kapitaleinkommen
13
Sport event
13
Sportveranstaltung
13
Arbeitsgruppe
12
Emotion
12
Team
12
Advertising effects
11
Brand image
11
Personality psychology
11
Persönlichkeitspsychologie
11
Werbewirkung
11
CAPM
10
Football
10
Fußball
10
Markenimage
10
South Korea
10
Sponsorship
10
Südkorea
10
Risikoprämie
9
Risk premium
9
Social Web
9
more ...
less ...
Online availability
All
Undetermined
12
Type of publication
All
Article
16
Type of publication (narrower categories)
All
Article in journal
16
Aufsatz in Zeitschrift
16
Language
All
English
16
Author
All
Ko, Yong Jae
10
Asada, Akira
4
Chang, Yonghwan
3
Jang, Wonseok
3
Connaughton, Daniel P.
2
Lee, Joon Sung
2
Boroujerdi, Saeed Sadeghi
1
Chan-Olmsted, Sylvia M.
1
Chang, Mark Jaewon
1
Claussen, Cathryn L.
1
Delshab, Vahid
1
Hur, Youngjin
1
Jang, Wonseok Eric
1
Kang, Joon Ho
1
Kang, Philip
1
Katz, Matthew
1
Kihl, Lisa A.
1
Kim, Daehwan
1
Kim, Jeeyoon
1
Lee, Jeoung Hak
1
Mahmoudian, Abed
1
McLeod, Christopher M.
1
Moon, Kae Sung
1
Pyun, Hyunwoong
1
Schull, Vicki
1
Sears, Jackson
1
Wann, Daniel L.
1
Wann, Daniel L. L.
1
Warren, Clinton
1
more ...
less ...
Published in...
All
Sport marketing quarterly : preferred journal of the Sport Marketing Association
5
Journal of sport management : the official journal of the North American Society of Sport Management
4
International journal of sports marketing & sponsorship
2
Sport management review
2
Corporate reputation review
1
European Sport management quarterly : ESMQ
1
International journal of sport finance
1
more ...
less ...
Source
All
ECONIS (ZBW)
16
Showing
1
-
10
of
16
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Effects of relative size and homogeneity of sports fan community on potential fans' support intentions
Asada, Akira
;
Ko, Yong Jae
;
Jang, Wonseok
- In:
Journal of sport management : the official journal of …
34
(
2020
)
2
,
pp. 103-119
Persistent link: https://www.econbiz.de/10012293240
Saved in:
2
Influence of team identification, game outcome, and game process on sport consumers’ happiness
Jang, Wonseok
;
Wann, Daniel L.
;
Ko, Yong Jae
- In:
Sport management review
21
(
2018
)
1
,
pp. 63-71
Persistent link: https://www.econbiz.de/10011808738
Saved in:
3
Delay effect of sport media consumption on sport consumers' subjective well-being : moderating role of team identification
Jang, Wonseok
;
Lee, Joon Sung
;
Wann, Daniel L. L.
- In:
Sport marketing quarterly : preferred journal of the …
30
(
2021
)
4
,
pp. 305-314
Persistent link: https://www.econbiz.de/10012816110
Saved in:
4
Determinants of word-of-mouth influence in sport viewership
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
Saved in:
5
Conceptualizing relative size and entitativity of sports fan community and their roles in sport socialization
Asada, Akira
;
Ko, Yong Jae
- In:
Journal of sport management : the official journal of …
33
(
2019
)
6
,
pp. 530-545
Persistent link: https://www.econbiz.de/10012145793
Saved in:
6
Spectator-based sports team reputation : scale development and validation
Jang, Wonseok Eric
;
Ko, Yong Jae
;
Chan-Olmsted, Sylvia M.
- In:
International journal of sports marketing & sponsorship
16
(
2014/15
)
3
,
pp. 211-231
Persistent link: https://www.econbiz.de/10011405451
Saved in:
7
Spectators' emotional responses in tweets during the Super Bowl 50 game
Chang, Yonghwan
- In:
Sport management review
22
(
2019
)
3
,
pp. 348-362
Persistent link: https://www.econbiz.de/10012099376
Saved in:
8
Remedying stereotype threat effects in spectator sports
Chang, Yonghwan
;
Schull, Vicki
;
Kihl, Lisa A.
- In:
Journal of sport management : the official journal of …
35
(
2021
)
2
,
pp. 172-184
Persistent link: https://www.econbiz.de/10012516331
Saved in:
9
Determinants of Subscription Renewal Behavior in Sport Spectatorship Services: A CHAID Decision Tree Modeling Approach
Chang, Yonghwan
;
Warren, Clinton
;
Katz, Matthew
- In:
Sport marketing quarterly : preferred journal of the …
32
(
2023
)
2
,
pp. 125-136
Persistent link: https://www.econbiz.de/10014315764
Saved in:
10
Which professional sport team has the best marketing performance in driving attendance? : the stochastic frontier approach
Pyun, Hyunwoong
;
Kim, Jeeyoon
;
Kim, Daehwan
- In:
International journal of sport finance
15
(
2020
)
2
,
pp. 55-68
Persistent link: https://www.econbiz.de/10013194025
Saved in:
1
2
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
