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The influence of implicit theories and message frame on the persuasiveness of disease prevention and detection advocacies
Mathur, Pragya; Jain, Shailendra Pratap; Hsieh, Meng-hua; … - In: Organizational behavior and human decision processes : … 122 (2013) 2, pp. 141-151
Persistent link: https://www.econbiz.de/10010227152
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The effect of political ideology and message frame on donation intent during the COVID-19 pandemic
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of business research : JBR 125 (2021), pp. 201-213
Persistent link: https://www.econbiz.de/10012494064
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COVID-19 charity advertising : identifiable victim message framing, self-construal, and donation intent
Van Esch, Patrick; Cui, Yuanyuan; Jain, Shailendra Pratap - In: Journal of advertising 50 (2021) 3, pp. 290-298
Persistent link: https://www.econbiz.de/10012607901