The diversity and complexity of human, societal and organizational relationships and meanings that are constructed through communication are intrinsic to the study of public relations and marketing communications. This guide includes guidance on decision making regarding the different research...

The nature and usefulness of qualitative research for public relations and marketing communications -- Selecting a topic and relating to your supervisor -- Reviewing the literature & writing the research proposal -- Ethical issues and access -- Ensuring the quality of research -- Choosing...

Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations.This book is...

1. Surface effects : public relations and the politics of gender / Kristin Demetrious -- 2. Caring about public relations and the gendered cultural intermediary role / Anne Surma and Christine Daymon -- 3. Interrogating inequalities perpetuated in a feminized field : using critical race theory...