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The end of silence? : qualitat...
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Public relations
Brand management
82
Markenführung
81
Corporate reputation
53
Firmenimage
52
Consumer behaviour
42
Konsumentenverhalten
41
Brand image
33
Markenimage
30
Unternehmenskultur
28
Corporate culture
26
Brand
25
Markenartikel
25
Marketing management
23
Marketingmanagement
23
Öffentlichkeitsarbeit
23
Brand architecture
20
Markenarchitektur
20
Marketing
20
Beziehungsmarketing
17
Relationship marketing
17
Reputation
14
Welt
12
World
12
Higher education institution
11
Hochschule
11
Emotion
9
Corporate identity
8
Designation of origin
8
Herkunftsbezeichnung
8
Malaysia
8
Brand loyalty
7
Corporate image
7
Image
7
Markenpolitik
7
Place marketing
7
Social Web
7
Social web
7
Standortmarketing
7
Communication
6
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19
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2
Collection of articles of several authors
2
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2
Bibliographie
1
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English
24
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Melewar, T. C.
24
Bang, Nguyen
8
Foroudi, Pantea
7
Dennis, Charles
4
Ageeva, Elena
2
Devereux, Luke
2
Dinnie, Keith
2
Gupta, Suraksha
2
Kitchen, Philip J.
2
Sharifah Faridah Syed Alwi
2
Willi, Christine Hallier
2
Bartholmé, Roland H.
1
Bodoh, Jim
1
Broderick, Amanda J.
1
Chen, Chen-Chu
1
Chen, Chen-Chu Matilda
1
Chen, Cheng-Hao Steve
1
Foroudi, Mohammad Mahdi
1
Gambetti, Rossella C.
1
Han, Sung Ho
1
Japutra, Arnold
1
Jin, Zhongqi
1
Karaosmanoglu, Elif
1
Lange, Thomas
1
Martin, Kelly D.
1
Navare, Jyoti
1
Nguyen, Bang
1
Shaalan, Ahmed
1
Skinner, Heather
1
Tourky, Marwa
1
Tran, Mai An
1
Yu, Xiaoyu
1
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Journal of business research : JBR
4
Qualitative market research : an international journal
3
The marketing review
3
International studies of management and organization
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
1
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1
Exploring the auditory dimension of corporate identity management
Bartholmé, Roland H.
;
Melewar, T. C.
- In:
Marketing intelligence & planning
29
(
2011
)
2
,
pp. 92-107
Persistent link: https://www.econbiz.de/10009156917
Saved in:
2
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
3
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
4
Corporate impression formation in online communities : a qualitative study
Willi, Christine Hallier
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Qualitative market research : an international journal
17
(
2014
)
4
,
pp. 410-440
Persistent link: https://www.econbiz.de/10010430667
Saved in:
5
Exploring the corporate image formation process
Tran, Mai An
;
Bang, Nguyen
;
Melewar, T. C.
;
Bodoh, Jim
- In:
Qualitative market research : an international journal
18
(
2015
)
1
,
pp. 86-114
Persistent link: https://www.econbiz.de/10010491599
Saved in:
6
Special issue: corporate branding, identity and communications
Melewar, T. C.
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003458847
Saved in:
7
Corporate communications, identity and image : a research agenda
Karaosmanoglu, Elif
;
Melewar, T. C.
- In:
The journal of brand management : an international journal
14
(
2006/07
)
1/2
,
pp. 196-206
Persistent link: https://www.econbiz.de/10003458931
Saved in:
8
Facets of corporate identity, communication, and reputation
Melewar, T. C.
(
ed.
)
-
2008
Persistent link: https://www.econbiz.de/10003517706
Saved in:
9
A review of the uses of corporate reputation : different perspectives and definitions
Chen, Chen-Chu
;
Bang, Nguyen
;
Melewar, T. C.
;
Dennis, …
- In:
The marketing review
15
(
2015
)
3
,
pp. 263-288
Persistent link: https://www.econbiz.de/10011438100
Saved in:
10
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
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