The paper shows how Fictional storytelling can be used as the main method of a PR campaign. This paper considers the case of dairy company, which held a competition of tales about the benefits of calcium. Target audience: women 25-40 years old, mother of children of preschool and early school...

The paper deals with analysis of features of news management in media communications. We focused on the prerequisites of the emergence of media communications. News management provides certain tools for the formation and implementation of the actual news information in the media space. We...

The paper deals with the analysis of the role of public relations in modern society. Public relations are considered as the process of establishing trusting relationships based on complete information. Today, public relations involves, first of all, the establishment of communication channels...

The paper is devoted to the analysis R. Burkart’s dialogical public relations model. Dialogical model of public relations is considered in the context of J. Habermas theories and views number of other researchers. The authors made the accent on the latest development tools for planning and...

The paper is devoted to the analysis of the role of public relations in the development of customs authorities in Russia. We argue that creating a developed system of social communications is vital for the functioning of any government structure. We concentrated on the method of the formation of...

The paper deals with the public relations as one of the directions of modern management, focused on the implementation of effective communication between the organization and its external environment. In our opinion Public Relations Toolkit integrates a wide range of diverse technologies,...

The paper is devoted to the analysis formation of prolegomena of scientific knowledge in the context Public Relations development. In our opinion, public relations as a set of professional practices and applied scientific knowledge do not have developed scientific and theoretical the basics. It...

The paper deals with the analysis the process of development of electronic public relations in Russia. We concentrated on the features of Web-PR, that is tools which are interactive sites that provide the user with the services of the FAQ (“quick questions and answers”). In our opinion...

The paper is devoted to the analysis of theoretical and practical problems of PR. New communication activities, including public relations, are becoming an integral part of all social processes and require theoretical synthesis and understanding. We revealed features of public relation as basic...

The paper deal with the consideration of the main methods and tools of Public Relations' technologies, directed on the creation and development of publicity. During the formation of publicity, PR-technologies should not only contribute to increasing the awareness of the company.In our opinion,...