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Public relations
Brand management
42
Markenführung
42
Consumer behaviour
35
Konsumentenverhalten
35
Corporate reputation
34
Firmenimage
32
Beziehungsmarketing
23
Relationship marketing
23
Brand image
20
Markenimage
19
Marketing management
19
Marketingmanagement
19
Reputation
17
Marketing
15
Corporate culture
13
Innovation
13
Unternehmenskultur
13
Brand
12
Markenartikel
12
Bibliometrics
10
Bibliometrie
10
Brand architecture
9
Corporate image
9
Markenarchitektur
9
Social Web
9
Social web
9
Öffentlichkeitsarbeit
9
Customer integration
8
Firm performance
8
Kundenintegration
8
Unternehmenserfolg
8
Betriebliche Wertschöpfung
7
Lieferantenmanagement
7
Place marketing
7
Standortmarketing
7
Supplier relationship management
7
Value creation
7
Corporate Social Responsibility
6
Corporate logo
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English
9
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Foroudi, Pantea
9
Melewar, T. C.
7
Gupta, Suraksha
3
Ageeva, Elena
2
Bang, Nguyen
2
Dennis, Charles
2
Foroudi, Mohammad Mahdi
2
Nguyen, Bang
2
Cuomo, Maria Teresa
1
Devereux, Luke
1
Dinnie, Keith
1
Jin, Zhongqi
1
Katsikeas, Constantine S.
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Kitchen, Philip J.
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Melewar, T.C.
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Journal of business research : JBR
3
Corporate reputation review : an international journal
1
European journal of marketing : EJM
1
International studies of management and organization
1
Journal of marketing communications
1
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
1
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1
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
2
The role of corporate identity management in the higher education sector : an exploratory case study
Melewar, T. C.
;
Foroudi, Pantea
;
Dinnie, Keith
;
Bang, Nguyen
- In:
Journal of marketing communications
24
(
2018
)
4
,
pp. 337-359
Persistent link: https://www.econbiz.de/10011880776
Saved in:
3
Examining the influence of corporate website favorability on corporate image and corporate reputation : findings from fsQCA
Ageeva, Elena
;
Melewar, T. C.
;
Foroudi, Pantea
;
Dennis, …
- In:
Journal of business research : JBR
89
(
2018
),
pp. 287-304
Persistent link: https://www.econbiz.de/10011881789
Saved in:
4
Integrating identity, strategy and communications for trust, loyalty and commitment
Melewar, T. C.
;
Foroudi, Pantea
;
Gupta, Suraksha
; …
- In:
European journal of marketing : EJM
51
(
2017
)
3
,
pp. 572-604
Persistent link: https://www.econbiz.de/10011698245
Saved in:
5
Corporate identity and social media : existence and extension of the organization
Devereux, Luke
;
Melewar, T. C.
;
Foroudi, Pantea
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 110-134
Persistent link: https://www.econbiz.de/10011675651
Saved in:
6
A holistic framework of corporate website favourability
Ageeva, Elena
;
Foroudi, Pantea
;
Melewar, T. C.
;
Bang, Nguyen
- In:
Corporate reputation review : an international journal
23
(
2020
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10012296207
Saved in:
7
Linking identity and heritage with image and a reputation for competition
Foroudi, Pantea
;
Cuomo, Maria Teresa
;
Foroudi, Mohammad …
- In:
Journal of business research : JBR
113
(
2020
),
pp. 317-325
Persistent link: https://www.econbiz.de/10012230495
Saved in:
8
The Emerald handbook of multi-stakeholder communication : emerging issues for corporate identity, branding and reputation
Foroudi, Pantea
(
ed.
);
Nguyen, Bang
(
ed.
); …
-
2022
-
First edition
Persistent link: https://www.econbiz.de/10015361811
Saved in:
9
Chapter 1 Introduction: Multi-Stakeholder Communication: Emerging Issues for Corporate Identity, Branding and Reputation
Foroudi, Pantea
;
Nguyen, Bang
;
Melewar, T.C.
- In:
The Emerald handbook of multi-stakeholder communication …
,
(pp. 3-8)
.
2022
Persistent link: https://www.econbiz.de/10015393410
Saved in:
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