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~subject:"Qualitative Methode"
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Qualitative Methode
Financial services
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Brand management
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Consumer behaviour
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Markenführung
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United Kingdom
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Finanzdienstleistung
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Großbritannien
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Beziehungsmarketing
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Brand
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Customer satisfaction
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Customer value
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Einzelhandel
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Kundenwert
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Marketingmanagement
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Qualitative method
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Bankmarketing
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Brand image
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Consumer credit
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Dienstleistungsqualität
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Farquhar, Jillian Dawes
3
Panther, Tracy
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Michels, Nicolette
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Robson, Julie
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Wright, Len Tiu
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing and consumer services
1
Qualitative market research : an international journal
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ECONIS (ZBW)
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To have and to hold : managing channels in UK high street financial services
Farquhar, Jillian Dawes
;
Panther, Tracy
;
Wright, Len Tiu
- In:
Qualitative market research : an international journal
11
(
2008
)
4
,
pp. 425-438
Persistent link: https://www.econbiz.de/10003775215
Saved in:
2
Acquiring and retaining customers in UK banks : an exploratory study
Farquhar, Jillian Dawes
;
Panther, Tracy
- In:
Journal of retailing and consumer services
15
(
2008
)
1
,
pp. 9-21
Persistent link: https://www.econbiz.de/10003597007
Saved in:
3
Triangulation in industrial qualitative case study research : widening the scope
Farquhar, Jillian Dawes
;
Michels, Nicolette
;
Robson, Julie
- In:
Industrial marketing management : the international …
87
(
2020
),
pp. 160-170
Persistent link: https://www.econbiz.de/10012285148
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