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Improving sales forecasts by testing underlying hypotheses about consumer behavior : a proposed qualitative method
DeRosia, Eric David
;
Christensen, Glenn L.
;
Whitlark, …
- In:
Advances in business and management forecasting
4
(
2006
),
pp. 183-197
Persistent link: https://www.econbiz.de/10003751391
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A hard look at hard laddering : a comparison of studies examining the hierarchical structure of means-end theory
Phillips, Joan M.
;
Reynolds, Thomas J.
- In:
Qualitative market research : an international journal
12
(
2009
)
1
,
pp. 83-99
Persistent link: https://www.econbiz.de/10003828392
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