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Qualitative research in marketing
Bellenger, Danny N.; Bernhardt, Kenneth L.; … - 1976
Persistent link: https://www.econbiz.de/10000050288
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Database Marketing : optimale Zielgruppenbestimmung mit Hilfe statistischer Verfahren
Musiol, Gerald - 1999
Persistent link: https://www.econbiz.de/10001364392
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Ein Verfahren zur Analyse der Erfolgsrelevanz von kategorialen Produktmerkmalen
Pischel, Jochen - 2000
Persistent link: https://www.econbiz.de/10001503071
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Qualitative marketing research
Carson, David (contributor) - 2001
Persistent link: https://www.econbiz.de/10001541870
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Qualitative methods for marketplace research
Sayre, Shay - 2001
Persistent link: https://www.econbiz.de/10001555396
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Qualitative research methods in public relations and marketing communications
Daymon, Christine; Holloway, Immy - 2002 - 1. publ.
Persistent link: https://www.econbiz.de/10001626296
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Computer-based qualitative data analysis
Dey, Ian - In: Marketing research : state-of-the-art perspectives ; …, (pp. 265-288). 2000
Persistent link: https://www.econbiz.de/10001611154
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Nonparametric modeling of buying behavior in fast moving consumer goods markets
Boztuǧ, Yasmin; Hildebrandt, Lutz - In: Social and economic research with consumer panel data : …, (pp. 189-205). 2001
Persistent link: https://www.econbiz.de/10001612924
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Qualitative inquiry in marketing and consumer research
Sherry, John F.; Kozinets, Robert V. - In: Kellogg on marketing, (pp. 165-194). 2001
Persistent link: https://www.econbiz.de/10001612983
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"Pegasus" : closing the gap between quantitative and qualitative consumer research
Verleye, Gino; Broekaert, Christian - In: Interpretive consumer research : paradigms, …, (pp. 133-147). 2001
Persistent link: https://www.econbiz.de/10001613056