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Empirically testable sources and implications of clumpiness
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science 34 (2015) 2, pp. 215-217
Persistent link: https://www.econbiz.de/10010515905
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Commentary on "Predicting customer value using clumpiness from RFM to RFMC"
Rao, Vithala R. - In: Marketing science 34 (2015) 2, pp. 213-215
Persistent link: https://www.econbiz.de/10010515910
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Commentary on "Predicting customer value using clumpiness"
Kumar, Vineet; Srinivasan, Kannan - In: Marketing science 34 (2015) 2, pp. 209-213
Persistent link: https://www.econbiz.de/10010515915
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Predicting customer value using clumpiness : from RFM to RFMC
Zhang, Yao; Bradlow, Eric T.; Small, Dylan S. - In: Marketing science 34 (2015) 2, pp. 195-208
Persistent link: https://www.econbiz.de/10010515923