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An examination of branding advantage in export ventures
Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: European journal of marketing : EJM 45 (2011) 6, pp. 910-935
Persistent link: https://www.econbiz.de/10009231676
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Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidou, Leonidas C.; Katsikeas, Constantine S.; … - In: Journal of international marketing 21 (2013) 3, pp. 22-46
Persistent link: https://www.econbiz.de/10009792673
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The role of corporate image in business-to-business export ventures : a resource-based approach
Spyropoulou, Stavroula; Skarmeas, Dionysis; Katsikeas, … - In: Industrial marketing management : the international … 39 (2010) 5, pp. 752-760
Persistent link: https://www.econbiz.de/10008737509
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"Greening" the marketing mix: do firms do it and does it pay off?
Leonidou, Constantinos N.; Katsikeas, Constantine S.; … - In: Journal of the Academy of Marketing Science 41 (2013) 2, pp. 151-170
Persistent link: https://www.econbiz.de/10009736681
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Environmentally friendly export business strategy : its determinants and effects on competitive advantage and performance
Leonidou, Leonidas C.; Fotiadis, Thomas A.; … - In: International business review : the official journal of … 24 (2015) 5, pp. 798-811
Persistent link: https://www.econbiz.de/10011372710
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Alliance capabilities, interpartner attributes, and performance outcomes in international strategic alliances
Robson, Matthew J.; Katsikeas, Constantine S.; … - In: Journal of world business : JWB 54 (2019) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10011997004
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Strategic goal accomplishment in export ventures : the role of capabilities, knowledge, and environment
Spyropoulou, Stavroula; Katsikeas, Constantine S.; … - In: Journal of the Academy of Marketing Science 46 (2018) 1, pp. 109-129
Persistent link: https://www.econbiz.de/10011865110
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Managers' process thinking skills, dynamic capabilities and performance in export ventures
Vardarsuyu, Merve; Spyropoulou, Stavroula; Mengüç, Bülent - In: International marketing review 41 (2024) 1, pp. 302-332
Persistent link: https://www.econbiz.de/10014524788