Antecedents and consequences of an eco-friendly export marketing strategy : the moderating role of foreign public concern and competitive intensity
Leonidas C. Leonidou, Constantine S. Katsikeas, Thomas A. Fotiadis, and Paul Christodoulides
| Year of publication: |
2013
|
|---|---|
| Authors: | Leonidou, Leonidas C. ; Katsikeas, Constantine S. ; Fotiadis, Thomas A. ; Christodoulides, Paul |
| Published in: |
Journal of international marketing. - Chicago, Ill. : Assoc., ISSN 1069-031X, ZDB-ID 915508-9. - Vol. 21.2013, 3, p. 22-46
|
| Subject: | exporting | export marketing strategy | export performance | environmental marketing | resource-based view | Internationales Marketing | International marketing | Ressourcenorientierter Ansatz | Resource-based view | Export | Marketingmanagement | Marketing management | Internationaler Markteintritt | International market entry |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009792673