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Technology: advancing retail buyer performance in the twenty‐first century

Fiorito, Susan S.; Gable, Myron; Conseur, Amanda - In: International Journal of Retail & Distribution Management 38 (2010) 11/12, pp. 879-893

Purpose – The purpose of this paper is to explain how buyers can more effectively and efficiently utilize technologies to improve their performance and to inform top executives in retail firms how these technologies can be used to improve the overall performance of the retail store....

Persistent link: https://www.econbiz.de/10014803504

Technology : advancing retail buyer performance in the twenty-first century

Fiorito, Susan S.; Gable, Myron; Conseur, Amanda - In: International journal of retail & distribution management 38 (2010) 11/12, pp. 879-893

Persistent link: https://www.econbiz.de/10008759909

Growth stages of small apparel retail firms

Fiorito, Susan S.; Greenwood, Kathryn M. - In: Journal of small business management : JSBM ; a joint … 24 (1986) 3, pp. 44-62

Persistent link: https://www.econbiz.de/10003549917

Gamification and mobile marketing effectiveness

Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36

Persistent link: https://www.econbiz.de/10011489465

Adding store to web : migration and synergy effects in multi-channel retailing

Fornari, Edoardo; Fornari, Daniele; Grandi, Sebastiano; … - In: International journal of retail & distribution management 44 (2016) 6, pp. 658-674

Persistent link: https://www.econbiz.de/10011602520