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Bell, David R.; Choi, Jeonghye; Lodish, Leonard - In: MIT sloan management review 54 (2012/13) 1, pp. 27-33

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Choi, Jeonghye; Bell, David R. - In: Journal of marketing research : JMR 48 (2011) 4, pp. 670-682

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Son, Jungmin; Kim, Jikyung Jeanne; Choi, Jeonghye; Kim, … - In: Journal of business research : JBR 70 (2017), pp. 74-84

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Kim, Jikyung; Song, Hyeasinn; Choi, Jeonghye; Kim, Yongseob - In: Journal of business research : JBR 130 (2021), pp. 506-516

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Kim, Jeeyeon; Choi, Jeonghye; Chang, Sue Ryung; … - 2024

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Jo, Wooyong; Nam, Hyoryung; Choi, Jeonghye - In: International journal of research in marketing : IJRM ; … 39 (2022) 3, pp. 847-866

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Bell, David R.; Corsten, Daniel; Knox, George - In: Journal of marketing 75 (2011) 1, pp. 31-45

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Bell, David R.; Corsten, Daniel; Knox, George - In: MSI reports : working paper series (2010) 3, pp. 3-44

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Bell, David R.; Gallino, Santiago; Moreno, Antonio - In: Production and operations management : an international … 24 (2015) 3, pp. 360-362

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