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Learning to navigate the American retail servicescape : online forums as consumer acculturation platforms and consumer gift systems
Schau, Hope Jensen; Dang, Yan Mandy; Zhang, Yulei Gavin - In: Journal of business research : JBR 72 (2017), pp. 178-188
Persistent link: https://www.econbiz.de/10011645565
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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
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Practice co-evolution : collaboratively embedding artificial intelligence in retail practices
Bonetti, Francesca; Montecchi, Matteo; Plangger, Kirk; … - In: Journal of the Academy of Marketing Science 51 (2023) 4, pp. 867-888
Persistent link: https://www.econbiz.de/10014326658
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Creating discursive channels : generating and disseminating impactful research insights into the strategic sales enablement of retail technology
Montecchi, Matteo; Bonetti, Francesca; Plangger, Kirk; … - In: European journal of marketing 56 (2022) 9, pp. 2515-2532
Persistent link: https://www.econbiz.de/10013457367