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The impact of the introduction and use of an informational website on offline customer buying behavior
Nierop, Johannes Erjen Maurice van; Leeflang, Peter; … - In: International journal of research in marketing : IJRM ; … 28 (2011) 2, pp. 155-165
Persistent link: https://www.econbiz.de/10009238537
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Does online information drive offline revenues? : only for specific products and consumer segments!
Pauwels, Koen; Leeflang, Peter; Teerling, Marije L.; … - In: Journal of retailing 87 (2011) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10009011994
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Improving pharmacy store performance : the merits of over-the-counter drugs
Wieringa, Jaap E.; Reber, Katrin Christiane; Leeflang, Peter - In: European journal of marketing : EJM 49 (2015) 7/8, pp. 1276-1299
Persistent link: https://www.econbiz.de/10011338672
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Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832
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Control of electronic channel affiliates : an exploratory study and research propositions
Gilliland, David I.; Rudd, John M. - In: Journal of business research : JBR 66 (2013) 12, pp. 2650-2656
Persistent link: https://www.econbiz.de/10010233740
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An empirical overview of marketing by retailing organisations
Greenley, Gordon E. - In: The service industries journal 8 (1988) 1, pp. 49-66
Persistent link: https://www.econbiz.de/10001050881
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Internal market orientation and market-oriented behaviours
Lings, Ian N.; Greenley, Gordon E. - In: Journal of service management 21 (2010) 3, pp. 321-343
Persistent link: https://www.econbiz.de/10003993792