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~subject:"Retail trade"
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Retail trade
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Relationship marketing
31,383
Beziehungsmarketing
30,722
Brand management
19,254
Markenführung
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Theory
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Markenartikel
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12,102
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11,985
Brand
11,279
Customer satisfaction
9,996
Kundenzufriedenheit
9,786
Online-Handel
9,268
Online retailing
9,251
Social Web
8,772
Social web
8,766
Deutschland
7,647
Service quality
7,269
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7,210
Germany
7,037
Online-Marketing
6,824
Internet marketing
6,779
Marketingmanagement
6,306
Marketing management
6,277
Electronic Commerce
6,014
Einzelhandel
5,877
E-commerce
5,819
USA
5,749
Werbewirkung
5,514
Experiment
5,468
United States
5,458
Advertising effects
5,452
Emotion
4,834
Marketing
4,617
Vertrauen
4,366
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Grewal, Dhruv
37
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30
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26
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23
Gil Saura, Irene
22
Martínez-López, Francisco J.
22
Schramm-Klein, Hanna
22
Roggeveen, Anne L.
20
Ailawadi, Kusum L.
17
Das, Gopal
17
Gijsbrechts, Els
16
Sands, Sean
15
Teller, Christoph
15
Zielke, Stephan
15
Khare, Arpita
14
Dekimpe, Marnik G.
13
Dennis, Charles
13
Nordfält, Jens
13
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Pauwels, Koen
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11
Gallino, Santiago
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Kahn, Barbara E.
11
Neslin, Scott A.
11
Noble, Stephanie M.
11
Sinha, P. K.
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Stobart, Jon
11
Wagner, Gerhard
11
Bang, Nguyen
10
Brengman, Malaika
10
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The Nielsen Company (Germany)
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Friedrich-Schiller-Universität Jena
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Nordic Council of Ministers
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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1
Institut for Graenseregionsforskning
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Journal of retailing and consumer services
578
Journal of retailing
185
International journal of retail & distribution management
154
The international review of retail, distribution and consumer research
146
Journal of business research : JBR
145
International journal of retail and distribution management
103
European journal of operational research : EJOR
56
International journal of electronic marketing and retailing : IJEMR
43
Management science : journal of the Institute for Operations Research and the Management Sciences
40
Psychology & marketing
38
Manufacturing & service operations management : M & SOM
34
International journal of production economics
33
Asia Pacific journal of marketing and logistics
31
Marketing science
31
The journal of services marketing
30
European journal of marketing : EJM
29
International journal of consumer studies
28
Journal of marketing
28
Journal of the Academy of Marketing Science
28
Production and operations management : an international journal of the Production and Operations Management Society
26
International Journal of Retail & Distribution Management
25
SpringerLink / Bücher
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Marketing intelligence & planning
24
Cogent business & management
23
Transportation research / E : an international journal
22
International journal of production research
21
Marketing : ZFP ; journal of research and management
21
The journal of product & brand management
21
Journal of strategic marketing
20
The journal of consumer marketing
20
The service industries journal
20
International journal of Indian culture and business management
19
Omega : the international journal of management science
19
European retail research
18
Journal of fashion marketing and management
18
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
17
Journal of marketing management : MM
17
Technological forecasting & social change : an international journal
17
History of retailing and consumption
16
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ECONIS (ZBW)
5,760
Other ZBW resources
44
USB Cologne (EcoSocSci)
1
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1
The influences of
brand
benefits on
brand
loyalty : intermediate mechanisms
Huang, Shyh-Ming
;
Fang, Shyh-Rong
;
Fang, Shih Chieh
; …
- In:
Australian journal of management
41
(
2016
)
1
,
pp. 141-160
Persistent link: https://www.econbiz.de/10011479155
Saved in:
2
Why do hypermarkets extend their brands to a growing number of products?
Hasliza Hassan
;
Muhammad Sabbir Rahman
;
Abu Bakar Sade
- In:
International journal of business excellence
17
(
2019
)
3
,
pp. 290-305
Persistent link: https://www.econbiz.de/10011997497
Saved in:
3
The role of customer loyalty as a
brand
extension purchase predictor
Martinelli, Elisa
;
Belli, Alex
;
Marchi, Gianluca
- In:
The international review of retail, distribution and …
25
(
2015
)
2
,
pp. 105-119
Persistent link: https://www.econbiz.de/10011299067
Saved in:
4
Retail
brand
equity : moderating role of retail price deals on retail
brand
association and retail
brand
equity relationship
Kumar, J. Ramesh
;
Saha, Raiswa
;
Manohar, Sridhar
; …
- In:
International journal of business innovation and …
21
(
2020
)
2
,
pp. 217-237
Persistent link: https://www.econbiz.de/10012175544
Saved in:
5
A contingency model in establishing
brand
loyalty : relationship age as a moderator
Huang, Chao-Chin
;
Tsay, Chung-Yuan
;
Fang, Shih Chieh
; …
- In:
Corporate reputation review
26
(
2023
)
1
,
pp. 19-32
Persistent link: https://www.econbiz.de/10014225818
Saved in:
6
An integrated model of retail
brand
equity : the role of consumer shopping experience and shopping value
Zhang, Chi
;
Vorhies, Douglas W.
;
Zhou, Wenkai
- In:
The journal of brand management : an international journal
30
(
2023
)
5
,
pp. 398-413
Persistent link: https://www.econbiz.de/10014372592
Saved in:
7
Evaluating and managing
brand
repurchase across multiple geographic retail markets
Echambadi, Raj
;
Jindal, Rupinder P.
;
Blair, Edward A.
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
Saved in:
8
Brand
social power in luxury retail : manifestations of
brand
dominance over clients in the store
Cervellon, Marie-Cécile
;
Coudriet, Rachael
- In:
International journal of retail & distribution management
41
(
2013
)
11/12
,
pp. 869-884
Persistent link: https://www.econbiz.de/10010203014
Saved in:
9
Extended self : implications for country-of-origin
Cui, Annie Peng
;
Fitzgerald, M. Paula
;
Donovan, Karen Russo
- In:
The journal of consumer marketing
31
(
2014
)
4
,
pp. 312-321
Persistent link: https://www.econbiz.de/10010416682
Saved in:
10
Persona-fied brands : managing branded persons through persona
Dion, Delphine
;
Arnould, Eric J.
- In:
Journal of marketing management : MM
32
(
2016
)
1/2
,
pp. 121-148
Persistent link: https://www.econbiz.de/10011438600
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