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~subject:"Retail trade"
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Retail trade
Consumer behaviour
105,931
Konsumentenverhalten
103,488
Online-Marketing
14,230
Internet marketing
14,101
Relationship marketing
13,710
Beziehungsmarketing
13,686
Theorie
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Theory
13,252
Social Web
11,295
Social web
11,286
Online-Handel
9,707
Online retailing
9,691
Brand management
9,635
Markenführung
9,596
Brand image
8,137
Markenimage
8,106
Customer satisfaction
7,576
Kundenzufriedenheit
7,418
Markenartikel
7,103
Brand
7,079
Electronic Commerce
6,335
E-commerce
6,072
Werbewirkung
5,812
Advertising effects
5,758
Experiment
5,474
Viral marketing
5,371
Service quality
5,368
Virales Marketing
5,354
Dienstleistungsqualität
5,323
Einzelhandel
5,196
Deutschland
5,023
Marketingmanagement
4,995
USA
4,983
Marketing management
4,965
Werbung
4,735
Advertising
4,725
United States
4,709
Germany
4,605
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Grewal, Dhruv
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22
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20
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18
Swoboda, Bernhard
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Das, Gopal
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Gijsbrechts, Els
16
Gil Saura, Irene
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Sands, Sean
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Zielke, Stephan
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Dennis, Charles
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Khare, Arpita
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Rabinovich, Elliot
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Willems, Kim
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Ailawadi, Kusum L.
12
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Chintagunta, Pradeep K.
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Richards, Timothy J.
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Dekimpe, Marnik G.
11
Diallo, Mbaye Fall
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Sinha, P. K.
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Verhoef, Peter C.
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Wagner, Gerhard
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Brengman, Malaika
10
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Rudolph, Thomas
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Shankar, Venkatesh
10
Stobart, Jon
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Campo, Katia
9
Carpenter, Jason M.
9
Gallino, Santiago
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Geyskens, Inge
9
Kalia, Prateek
9
Morschett, Dirk
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IGI Global
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Institut für Handelsforschung <Köln>
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International Co-operative Alliance / Regional Office for Asia and the Pacific
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International Conference on Advances in National Brand and Private Label Marketing <10., 2023, Barcelona>
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Journal of retailing and consumer services
542
Journal of retailing
162
International journal of retail & distribution management
136
Journal of business research : JBR
134
The international review of retail, distribution and consumer research
129
International journal of retail and distribution management
96
European journal of operational research : EJOR
47
International journal of electronic marketing and retailing : IJEMR
45
Psychology & marketing
38
Management science : journal of the Institute for Operations Research and the Management Sciences
35
Manufacturing & service operations management : M & SOM
30
Marketing science
29
The journal of services marketing
29
International journal of consumer studies
28
Asia Pacific journal of marketing and logistics
27
International journal of production economics
27
European journal of marketing : EJM
26
International Journal of Retail & Distribution Management
25
Journal of the Academy of Marketing Science
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
24
Journal of marketing
24
Marketing intelligence & planning
23
Production and operations management : an international journal of the Production and Operations Management Society
23
Cogent business & management
20
The journal of consumer marketing
20
International journal of Indian culture and business management
19
International journal of production research
19
Marketing : ZFP ; journal of research and management
19
Journal of fashion marketing and management
18
European retail research
17
Journal of strategic marketing
17
History of retailing and consumption
16
SpringerLink / Bücher
16
The journal of product & brand management
16
The service industries journal
16
Information systems research : ISR
15
Journal of international consumer marketing
15
Omega : the international journal of management science
15
Technological forecasting & social change : an international journal
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
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ECONIS (ZBW)
5,102
Other ZBW resources
40
USB Cologne (EcoSocSci)
5
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1
Influencer marketing, EWOM, e-brand experience, and retail e-brand loyalty : moderating influence of e-brand love
Valmohammadi, Changiz
;
Asayesh, Farzad
;
Mehdikhani, Rasoul
- In:
Journal of relationship marketing : innovations and …
24
(
2025
)
1
,
pp. 66-92
Persistent link: https://www.econbiz.de/10015190443
Saved in:
2
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
3
Shopping for fun or shopping to buy : is it different online and offline?
Scarpi, Daniele
;
Pizzi, Gabriele
;
Visentink, Marco
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 258-267
Persistent link: https://www.econbiz.de/10010348760
Saved in:
4
The relationship between retailer-hosted and third-party hosted WOM sources and their influence on retailer sales
Park, Jaehong
;
Gu, Bin
;
Lee, Hoonyoung
- In:
Electronic commerce research and applications
11
(
2012
)
1/6
,
pp. 253-261
Persistent link: https://www.econbiz.de/10009730242
Saved in:
5
Consumers' perceptions of online and offline retailer deception : a moderated mediation analysis
Riquelme, Isabel P.
;
Román, Sergio
;
Iacobucci, Dawn
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 16-26
Persistent link: https://www.econbiz.de/10011537907
Saved in:
6
Buzzing with disclosure of social shopping rewards
Coker, Kesha K.
;
Smith, Denise S.
;
Altobello, Suzanne A.
- In:
Journal of research in interactive marketing : …
9
(
2015
)
3
,
pp. 170-189
Persistent link: https://www.econbiz.de/10011418525
Saved in:
7
eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique
;
Caplliure, Eva-María
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
Saved in:
8
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
9
The determinants and consequences of website credibility in e-retailing: examining the roles of ethical issues
Limbu, Yam B.
;
Jensen, Ricard W.
- In:
International journal of electronic marketing and …
9
(
2018
)
1
,
pp. 89-108
Persistent link: https://www.econbiz.de/10011849125
Saved in:
10
Do country and culture influence online reviews? : an analysis of a multinational retailer's country-specific sites
Barbro, Patrick A.
;
Mudambi, Susan M.
;
Schuff, David
- In:
Journal of international consumer marketing
32
(
2020
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10012200795
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