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~subject:"Retail trade"
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Retail trade
Consumer behaviour
105,890
Konsumentenverhalten
103,447
Theorie
25,730
Theory
25,442
Preismanagement
18,839
Pricing strategy
18,814
Werbung
15,006
Relationship marketing
13,177
Beziehungsmarketing
13,142
Advertising
12,478
Nachfrage
11,010
Demand
10,982
Brand management
9,605
Markenführung
9,546
Werbewirkung
9,524
Advertising effects
9,296
Online-Handel
9,161
Online retailing
9,149
Brand image
8,207
Markenimage
8,172
USA
8,172
United States
7,685
Social Web
7,502
Social web
7,497
Customer satisfaction
7,464
Markenartikel
7,417
Brand
7,314
Kundenzufriedenheit
7,292
Online-Marketing
7,006
Internet marketing
6,989
Deutschland
6,889
Experiment
5,957
Germany
5,911
Einzelhandel
5,868
Electronic Commerce
5,477
Service quality
5,463
Dienstleistungsqualität
5,413
E-commerce
5,339
Marketingmanagement
4,687
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Grewal, Dhruv
34
Gázquez-Abad, Juan Carlos
27
Pantano, Eleonora
25
Martínez-López, Francisco J.
22
Roggeveen, Anne L.
20
Zielke, Stephan
20
Richards, Timothy J.
19
Schramm-Klein, Hanna
18
Das, Gopal
16
Gijsbrechts, Els
16
Swoboda, Bernhard
16
Gil Saura, Irene
15
Sands, Sean
15
Chen, Jing
14
Khare, Arpita
13
Nordfält, Jens
13
Rabinovich, Elliot
13
Teller, Christoph
13
Willems, Kim
13
Ailawadi, Kusum L.
12
Chebat, Jean-Charles
12
Chintagunta, Pradeep K.
12
Dekimpe, Marnik G.
12
Dennis, Charles
12
Rudolph, Thomas
12
Steinmann, Sascha
12
Diallo, Mbaye Fall
11
Shankar, Venkatesh
11
Sinha, P. K.
11
Verhoef, Peter C.
11
Wagner, Gerhard
11
Brengman, Malaika
10
Breugelmans, Els
10
Hamilton, Stephen F.
10
Khouja, Moutaz
10
Kumar, Subodha
10
Pauwels, Koen
10
Rajagopal
10
Schlippenbach, Vanessa von
10
Stobart, Jon
10
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
7
London Economics
5
Consumers, Health, Agriculture and Food Executive Agency
4
Deloitte
4
IPSOS
4
Federal Reserve Bank of Philadelphia
3
Philippinen / National Census and Statistics Office
3
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
Federal Reserve Board (Board of Governors of the Federal Reserve System)
2
Friedrich-Schiller-Universität Jena
2
IGI Global
2
Nordic Council of Ministers
2
USA / Bureau of Foreign and Domestic Commerce
2
Accenture Dienstleistungen GmbH
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Axel Springer AG / Marketing Anzeigen
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
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Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
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Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
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1
Great Britain / Commission on Industrial Relations
1
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Journal of retailing and consumer services
552
Journal of retailing
166
Journal of business research : JBR
138
International journal of retail & distribution management
136
The international review of retail, distribution and consumer research
128
International journal of retail and distribution management
98
European journal of operational research : EJOR
86
International journal of production economics
57
Manufacturing & service operations management : M & SOM
48
Management science : journal of the Institute for Operations Research and the Management Sciences
47
International journal of electronic marketing and retailing : IJEMR
42
Psychology & marketing
39
Production and operations management : an international journal of the Production and Operations Management Society
35
Marketing science
34
International journal of consumer studies
29
International journal of production research
29
The journal of services marketing
29
Asia Pacific journal of marketing and logistics
27
International Journal of Retail & Distribution Management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
27
European journal of marketing : EJM
26
Journal of the Academy of Marketing Science
26
Omega : the international journal of management science
26
Journal of marketing
25
Marketing intelligence & planning
23
Journal of revenue and pricing management
22
Cogent business & management
20
The journal of consumer marketing
20
International journal of Indian culture and business management
19
Marketing : ZFP ; journal of research and management
19
Transportation research / E : an international journal
19
History of retailing and consumption
18
Journal of fashion marketing and management
18
The journal of product & brand management
18
European retail research
17
Information systems research : ISR
17
International journal of industrial organization
17
Journal of strategic marketing
17
SpringerLink / Bücher
17
The service industries journal
17
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Source
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ECONIS (ZBW)
5,740
Other ZBW resources
46
RePEc
9
USB Cologne (EcoSocSci)
1
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1
9-ending
prices
in retail advertisements : Indian consumers' price perception and proneness to buy
Kumar, Santosh
;
Pandey, Mrinalini
- In:
International journal of revenue management : IJRM
12
(
2021
)
1/2
,
pp. 1-33
Persistent link: https://www.econbiz.de/10012521680
Saved in:
2
Decomposing cross-channel
advertising
support of retailer price promotions
Maier, Erik
;
Dost, Florian
- In:
Journal of retailing
100
(
2024
)
3
,
pp. 362-381
Persistent link: https://www.econbiz.de/10015065321
Saved in:
3
Interplays between manufacturer
advertising
and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
4
Analytics for an online retailer :
demand
forecasting and price optimization
Ferreira, Kris Johnson
;
Lee, Bin Hong Alex
; …
- In:
Manufacturing & service operations management : M & SOM
18
(
2016
)
1
,
pp. 69-88
Persistent link: https://www.econbiz.de/10011437928
Saved in:
5
Maximizing revenue of end of life items in retail stores
Zaarour, Nizar
;
Melachrinoudis, Emanuel
;
Solomon, Marius M.
- In:
European journal of operational research : EJOR
255
(
2016
)
1
,
pp. 133-141
Persistent link: https://www.econbiz.de/10011530845
Saved in:
6
Role of
advertising
and promotional strategies in shaping consumer brand attitude regarding consumer durable retailers in Vietnam
Cuong Hung Pham
- In:
International journal of intelligent enterprise
9
(
2022
)
2
,
pp. 258-273
Persistent link: https://www.econbiz.de/10013256158
Saved in:
7
Preis- oder Imagewerbung?: Optionen für den Handel
Greipl, Erich
;
Müller, Stefan
- In:
Zukunftsperspektiven für das Handelsmanagement : …
,
(pp. 445-462)
.
2000
Persistent link: https://www.econbiz.de/10001495841
Saved in:
8
Retailer and manufacturer
advertising
scheduling in a marketing channel
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
78
(
2017
),
pp. 93-100
Persistent link: https://www.econbiz.de/10011736245
Saved in:
9
An integrative framework of cooperative
advertising
: should manufacturers continuously support retailer
advertising
?
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
- In:
Journal of business research : JBR
70
(
2017
),
pp. 67-73
Persistent link: https://www.econbiz.de/10011620251
Saved in:
10
Targeted reminder
advertising
: retailers' new weapon against cart abandonment
Jiang, Baojun
;
Turut, Ozge
- In:
Journal of business research : JBR
180
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014556456
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