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~subject:"Retail trade"
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Retail trade
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Oppewal, Harmen
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Journal of retailing and consumer services
3
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of management information systems : JMIS
1
Journal of retailing
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Memorable customer experiences : a research anthology
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ECONIS (ZBW)
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1
Shopping in virtual reality stores : the influence of immersion on system adoption
Peukert, Christian
;
Pfeiffer, Jella
;
Meißner, Martin
; …
- In:
Journal of management information systems : JMIS
36
(
2019
)
3
,
pp. 755-788
Persistent link: https://www.econbiz.de/10012198616
Saved in:
2
Orchestrating the experience : authorship of the soul ; the case of Mag Nation Melbourne
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
- In:
Memorable customer experiences : a research anthology
,
(pp. 101-117)
.
2009
Persistent link: https://www.econbiz.de/10003902740
Saved in:
3
The impact of store-price signals on consumer search and store evaluation
Ho, Hillbun
;
Ganesan, Shankar
;
Oppewal, Harmen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 127-141
Persistent link: https://www.econbiz.de/10009240268
Saved in:
4
Experimental analysis of consumer channel-mix use
Oppewal, Harmen
;
Tojib, Dewi Rooslani
;
Louvieris, Panos
- In:
Journal of business research : JBR
66
(
2013
)
11
,
pp. 2226-2233
Persistent link: https://www.econbiz.de/10009787898
Saved in:
5
How in-store educational and entertaining events influence shopper satisfaction
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 9-20
Persistent link: https://www.econbiz.de/10010503939
Saved in:
6
The effects of in-store themed events on consumer store choice decisions
Sands, Sean
;
Oppewal, Harmen
;
Beverland, Michael
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 386-395
Persistent link: https://www.econbiz.de/10003875625
Saved in:
7
Understanding retail experiences - the case for ethnography
Healy, Michael J.
;
Beverland, Michael B.
;
Oppewal, Harmen
; …
- In:
International journal of market research : JMRS ; the …
49
(
2007
)
6
,
pp. 751-778
Persistent link: https://www.econbiz.de/10003597769
Saved in:
8
Where to refuel : modeling on-the-way choice of convenience outlet
Pramono, Ari
;
Oppewal, Harmen
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581914
Saved in:
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