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Store personality and consumer store choice behaviour : an empirical examination
Das, Gopal - In: Marketing intelligence & planning 32 (2014) 3, pp. 375-394
Persistent link: https://www.econbiz.de/10010380721
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Linkages of retailer personality, perceived quality and purchase intention with retailer loyalty : a study of Indian non-food retailing
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 407-414
Persistent link: https://www.econbiz.de/10010348744
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Linkages of retailer awareness, retailer association, retailer perceived quality and retailer loyalty with purchase intention : a study of Indian food retail brands
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 3, pp. 284-292
Persistent link: https://www.econbiz.de/10010348757
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Factors affecting Indian shoppers' attitude and purchase intention : an empirical check
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 4, pp. 561-569
Persistent link: https://www.econbiz.de/10010388533
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Impact of store attributes on consumer-based retailer equity : an exploratory study of department retail stores
Das, Gopal - In: Journal of fashion marketing and management 19 (2015) 2, pp. 188-204
Persistent link: https://www.econbiz.de/10011326829
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Retail shopping behaviour : understanding the role of regulatory focus theory
Das, Gopal - In: The international review of retail, distribution and … 25 (2015) 4, pp. 431-445
Persistent link: https://www.econbiz.de/10011407091
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Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal - In: Journal of strategic marketing 24 (2016) 6, pp. 484-499
Persistent link: https://www.econbiz.de/10011571018
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Building retailer job : an empirical study
Das, Gopal - In: International journal of Indian culture and business … 11 (2015) 3, pp. 388-403
Persistent link: https://www.econbiz.de/10011630309
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Impacts of retail brand personality and self-congruity on store loyalty : the moderating role of gender
Das, Gopal - In: Journal of retailing and consumer services 21 (2014) 2, pp. 130-138
Persistent link: https://www.econbiz.de/10010338596
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Impact of store personality antecedents on store personality dimensions : an empirical study of department retail brands
Das, Gopal; Guin, Kalyan Kumar; Datta, Biplab - In: Global business review 14 (2013) 3, pp. 471-486
Persistent link: https://www.econbiz.de/10010230049