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Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Robust optimization of the 0-1 knapsack problem : balancing risk and return in assortment optimization

Rooderkerk, Robert P.; Heerde, Harald J. van - In: European journal of operational research : EJOR 250 (2016) 3, pp. 842-854

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Fanning the flames? : how media coverage of a price war affects retailers, consumers, and investors

Heerde, Harald J. van; Gijsbrechts, Els; Pauwels, Koen - In: Journal of marketing research : JMR 52 (2015) 5, pp. 674-693

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Optimizing Retail Assortments

Rooderkerk, Robert P. - 2013

Retailers face the problem of finding the assortment that maximizes category profit. This is a challenging task, because the number of potential assortments is very large when there are many SKUs to choose from. Moreover, SKU sales can be cannibalized by other SKUs in the assortment, and the...

Persistent link: https://www.econbiz.de/10013079821

Engaging the unengaged customer : the value of a retailer mobile app

Heerde, Harald J. van; Dinner, Isaac M.; Neslin, Scott A. - In: International journal of research in marketing : IJRM ; … 36 (2019) 3, pp. 420-438

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Household and retail panel data in retailing research : time for a renaissance?

Heerde, Harald J. van; Dekimpe, Marnik G. - In: Journal of retailing 100 (2024) 1, pp. 104-113

Persistent link: https://www.econbiz.de/10014527097

Optimizing Retail Assortments

Rooderkerk, Robert P. - 2013

Retailers face the problem of finding the assortment that maximizes category profit. This is a challenging task because the number of potential assortments is very large when there are many stock-keeping units (SKUs) to choose from. Moreover, SKU sales can be cannibalized by other SKUs in the...

Persistent link: https://www.econbiz.de/10013075030

Managing variety on the retail shelf : using household scanner panel data to rationalize assortments

Anupindi, Ravi; Gupta, Sachin; Venkataramanan, M.A. - In: Retail supply chain management : quantitative models …, (pp. 155-182). 2008

Persistent link: https://www.econbiz.de/10003773890

Managing variety on the retail shelf : using household scanner panel data to rationalize assortments

Anupindi, Ravi; Gupta, Sachin; Venkataramanan, … - In: Retail supply chain management : quantitative models …, (pp. 265-291). 2015

Persistent link: https://www.econbiz.de/10010529465