Showing 1 - 8 of 8
Purpose – This paper aims to analyse past and current sustainability considerations and developments in scientific research and practice with a focus on the role of retailers in supply chains. Design/methodology/approach – A summative content analysis is used to identify major research areas...
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Purpose – The purpose of this paper is to analyse how five price image dimensions influence shopping intentions for different store formats. Design/methodology/approach – In total, 306 espondents evaluated three stores from a list of 18 retailers on a multiple‐item scale, resulting in 918...
Persistent link: https://www.econbiz.de/10014722657
Purpose – The aim of this paper is to investigate how different design elements of retailer coupons increase the attitudinal loyalty towards retailers. Design/methodology/approach – Three design elements are manipulated in a 2x2x2 experimental design. Data is analysed using structural...
Persistent link: https://www.econbiz.de/10014723473
Purpose – The purpose of this paper is to identify factors influencing customers' willingness to purchase new store brands. Design/methodology/approach – The paper develops a 3×3 design to investigate the impact of price and quality positioning on the willingness to purchase new store...
Persistent link: https://www.econbiz.de/10014895955
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