Purpose – The aim of this paper is to examine two culturally different countries regarding the acceptance of online customization of an apparel product. Design/methodology/approach – Based on previous literature, this study established hypotheses to compare US and Taiwan college students for...

Defines and discusses the level of quick response implementation by fashion retailers, their understanding of quality response (QR) is explored and the processes for replenishments examined. This exploratory study, based on a survey of fashion retailers trading in the UK, revealed that...

Purpose – This paper sets out to determine the benefits offered to customers and activities taken by retailers, whether or not they have formal customer loyalty programs, whether there are differences in the benefits/activities of retailers with and without formal loyalty programs and finally,...