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Roles of retailer tactics and customer-specific factors in shopper marketing : substantive, methodological, and conceptual issues

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of business research : JBR 69 (2016) 3, pp. 1009-1013

Persistent link: https://www.econbiz.de/10011440069

The future of retailing

Grewal, Dhruv; Roggeveen, Anne L.; Nordfält, Jens - In: Journal of retailing 93 (2017) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10011704663

In-store endcap projections and their effect on sales

Schweiger, Elisa B.; Ahlbom, Carl-Philip; Nordfält, Jens; … - In: Journal of retailing 99 (2023) 1, pp. 5-16

Persistent link: https://www.econbiz.de/10014283353

Pricing in the modern world: the role of price-related and non-price related cues

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: Journal of Product & Brand Management 23 (2014) 6, pp. 397-400

Purpose – This editorial aims to discuss how the modern world is causing pricing practices of both retailers and consumers to evolve. The contributions of seven papers included in this special issue have been highlighted. Design/methodology/approach – The purpose is to explore how different...

Persistent link: https://www.econbiz.de/10014897025

Can advertising creativity affect product perceptions and retailer evaluations?

Modig, Erik; Rosengren, Sara - In: Journal of Product & Brand Management 23 (2014) 6, pp. 452-461

Purpose – This paper aims to investigate the impact of advertising creativity on consumer perceptions of product quality, value, retailer brand attitude and purchase intention. Design/methodology/approach – Two experimental studies were conducted. Study 1 shows the impact of creativity...

Persistent link: https://www.econbiz.de/10014897026

Editorial: Pricing in the modern world : the role of price-related and non-price related cues

Grewal, Dhruv; Roggeveen, Anne; Nordfält, Jens - In: The journal of product & brand management 23 (2014) 6, pp. 397-400

Persistent link: https://www.econbiz.de/10010429355

A new era of technology-infused retailing

Grewal, Dhruv; Roggeveen, Anne L.; Benoit, Sabine; … - In: Journal of business research : JBR 188 (2025), pp. 1-11

Persistent link: https://www.econbiz.de/10015159463

The contingent effects of semantic price cues

Grewal, Dhruv; Roggeveen, Anne L.; Lindsey-Mullikin, Joan - In: Journal of retailing 90 (2014) 2, pp. 198-205

Persistent link: https://www.econbiz.de/10010402323

Online and offline retailing : what we know and directions for future research

Ratchford, Brian Thomas; Soysal, Gonca; Zentner, Alejandro - In: Journal of retailing 98 (2022) 1, pp. 152-177

Persistent link: https://www.econbiz.de/10013207546

Utilising eye-tracking data in retailing field research : a practical guide

Nordfält, Jens; Ahlbom, Carl-Philip - In: Journal of retailing 100 (2024) 1, pp. 148-160

Persistent link: https://www.econbiz.de/10014527112