Many banks are facing with identity crisis and increased customer migration rates that negatively affect the level of business profitability. Gaining customer loyalty becomes a key objective for banking companies that are focused on sustainable marketing and customer oriented business...

The paper emphasizes the relationship marketing stage of development within the banking industry in Romania, by identifying the extent to which business objectives and marketing strategies of companies are customer oriented. In order to achieve this aim a qualitative marketing research was...

Introduction -- The Multi- field Structure of Organizational Knowledge -- Investigation of National Culture’s Impact on Competitiveness and Knowledge Sharing Competences -- Development of an Organic Food Mentality in Romania -- Euro Adoption in Romania -- Is Networking of People, Attitudes,...