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~subject:"Rules of origin"
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Rules of origin
Consumer behaviour
77
Konsumentenverhalten
69
Brand image
38
Markenimage
36
Brand management
31
International marketing
31
Markenführung
31
Internationales Marketing
27
Designation of origin
26
Herkunftsbezeichnung
26
Brand
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Markenartikel
25
Measurement
19
Theorie
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Theory
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Messung
15
Market research
14
United Kingdom
12
Marktforschung
11
Export
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Structural equation model
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Strukturgleichungsmodell
10
Großbritannien
9
Luxury goods
9
Marketing management
9
Marketingmanagement
9
Luxusgüter
8
Personality psychology
8
Persönlichkeitspsychologie
8
Advertising effects
7
Global brands
7
Marketing
7
Ursprungsregeln
7
Werbewirkung
7
Beziehungsmarketing
6
Country of origin
6
National culture
6
Nationalkultur
6
Relationship marketing
6
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English
7
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Diamantopoulos, Adamantios
5
Balabanis, George
2
Herz, Marc
2
Baldauf, Artur
1
Cravens, Karen S.
1
Herz, Marc Florian
1
Koschate-Fischer, Nicole
1
Qiao, Jiayu
1
Samiee, Saeed
1
Siamagka, Niloletta-Theofania
1
Stathopoulou, Anastasia
1
Zeugner-Roth, Katharina P.
1
Zeugner-Roth, Katharina Petra
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Journal of international marketing
3
International marketing review
2
Journal of business research : JBR
1
Journal of retailing
1
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ECONIS (ZBW)
7
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1
Inconsistencies in the behavioural effects of consumer ethnocentrism : the role of brand, product category and country of origin
Balabanis, George
;
Siamagka, Niloletta-Theofania
- In:
International marketing review
34
(
2017
)
2
,
pp. 166-182
Persistent link: https://www.econbiz.de/10011673987
Saved in:
2
Favoritism toward foreign and domestic brands : a comparison of different theoretical explanations
Balabanis, George
;
Stathopoulou, Anastasia
;
Qiao, Jiayu
- In:
Journal of international marketing
27
(
2019
)
2
,
pp. 38-55
Persistent link: https://www.econbiz.de/10012060699
Saved in:
3
The impact of product-country image and marketing efforts on retailer-perceived brand equity : an empirical analysis
Baldauf, Artur
;
Cravens, Karen S.
;
Diamantopoulos, …
- In:
Journal of retailing
85
(
2009
)
4
,
pp. 437-452
Persistent link: https://www.econbiz.de/10003930077
Saved in:
4
Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
21
(
2013
)
3
,
pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
Saved in:
5
Advancing the country image construct : reply to Samiee's (2009) commentary
Zeugner-Roth, Katharina P.
;
Diamantopoulos, Adamantios
- In:
Journal of business research : JBR
63
(
2010
)
4
,
pp. 446-449
Persistent link: https://www.econbiz.de/10003962334
Saved in:
6
The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios
;
Herz, Marc
; …
- In:
International marketing review
34
(
2017
)
2
,
pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
Saved in:
7
I use it but will tell you that I don't : consumers' country-of-origin cue usage denial
Herz, Marc
;
Diamantopoulos, Adamantios
- In:
Journal of international marketing
25
(
2017
)
2
,
pp. 52-71
Persistent link: https://www.econbiz.de/10011709607
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