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Branding efforts and SME perfo...
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SME
Consumer behaviour
13
Brand management
12
Konsumentenverhalten
12
Markenführung
10
Relationship marketing
10
Beziehungsmarketing
9
Branding
8
Ghana
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Brand image
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Firm performance
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KMU
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Brand
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Emerging market
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Markenartikel
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Markenimage
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Unternehmenserfolg
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Corporate Social Responsibility
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Corporate social responsibility
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Innovation
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Marketing management
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Marketingmanagement
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Small- and medium-sized enterprises (SMEs)
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Emerging economies
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Internet marketing
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Online-Marketing
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Schwellenländer
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Small business
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Advertising
3
Bank
3
Corporate reputation
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Environmental management
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Nachhaltige Entwicklung
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Odoom, Raphael
5
Afum, Ebenezer
2
Asamoah, George
2
Boateng, Richard
2
Narteh, Bedman
2
Yaw Kusi, Lawrence
2
Agbemabiese, George Cudjoe
1
Agyabeng-Mensah, Yaw
1
Anim-Yeboah, Samuel
1
Anning-Dorson, Thomas
1
Baah, Charles
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Bonsu-Owu, Henry Kojo
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Coffie, Isaac Sewornu
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Kolog, Emmanuel Awuni
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Mensah, Priscilla
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Rand, John
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Marketing intelligence & planning
1
Qualitative market research : an international journal
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The journal of business & industrial marketing
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ECONIS (ZBW)
7
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1
Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael
;
Narteh, Bedman
;
Rand, John
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011686702
Saved in:
3
Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)
Odoom, Raphael
- In:
Journal of small business and enterprise development
23
(
2016
)
4
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10011567168
Saved in:
4
Branding in small- and medium-sized enterprises (SMEs) : current issues and research avenues
Odoom, Raphael
;
Narteh, Bedman
;
Boateng, Richard
- In:
Qualitative market research : an international journal
20
(
2017
)
1
,
pp. 68-89
Persistent link: https://www.econbiz.de/10011646910
Saved in:
5
Digital transformation process and the capability and capacity implications for small and medium enterprises
Anim-Yeboah, Samuel
;
Boateng, Richard
;
Odoom, Raphael
; …
- In:
International journal of e-entrepreneurship and …
10
(
2020
)
2
,
pp. 26-44
Persistent link: https://www.econbiz.de/10012300076
Saved in:
6
Social media advertising and marketing performance of SMEs in Ghana : moderating roles of firm size and fear of missing out
Asamoah, George
;
Seglah, Samuel Kingsford
;
Coffie, …
- In:
International journal of electronic marketing and …
15
(
2024
)
1
,
pp. 68-88
Persistent link: https://www.econbiz.de/10015063929
Saved in:
7
Green market orientation, green value-based innovation, green reputation and enterprise social performance of Ghanaian SMEs : the role of lean management
Afum, Ebenezer
;
Agyabeng-Mensah, Yaw
;
Baah, Charles
; …
- In:
The journal of business & industrial marketing
38
(
2023
)
10
,
pp. 2151-2169
Persistent link: https://www.econbiz.de/10014471895
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