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The impact of E-marketing use on small business enterpises' marketing success
Eid, Riyad; El-Gohary, Hatem - In: The service industries journal 33 (2013) 1, pp. 31-50
Persistent link: https://www.econbiz.de/10009702934
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Expanding TAM and IDT to understand the adoption of e-marketing by small business enterprises : an empirical investigation
El-Gohary, Hatem - 2012
Persistent link: https://www.econbiz.de/10009575184
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Exploring e-marketing practices as tool for globalisation by Egyptian SBEs
El-Gohary, Hatem - 2012
Persistent link: https://www.econbiz.de/10009575228
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Understanding the factors affecting the adoption of e-marketing by small business enterprises
El-Gohary, Hatem; Trueman, Myfanwy; Fukukawa, Kyoko - In: E-commerce adoption and small business in the global …, (pp. 237-257). 2010
Persistent link: https://www.econbiz.de/10003931054
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Understanding the factors affecting the adoption of e-marketing by small business enterprises
El-Gohary, Hatem; Trueman, Myfanwy; Fukuhawa, Kyoko - 2012
Persistent link: https://www.econbiz.de/10009575185
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An investigation of market orientation (MO) and tourism small and medium-sized enterprises’ (SMEs) performance in developing countries : a review of the literature
Shah, Syed Mohsin Ali; El-Gohary, Hatem; Hussain, Javed … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 990-1022
Persistent link: https://www.econbiz.de/10011409859
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An empirical investigation of business-to-business e-commerce adoption and its impact on SMEs competitive advantage : the case of Egyptian manufacturing SMEs
Hamad, Haseba Salem; Elbeltagi, Ibrahim; El-Gohary, Hatem - In: Strategic change 27 (2018) 3, pp. 209-229
Persistent link: https://www.econbiz.de/10011973391
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Exploring the link between entrepreneurial passion and SMEs retailers’ performance : the role of exploration and exploitation under different cultural contexts
Zhang, Jian; Eid, Riyad; Agag, Gomaa; Chen, Chunxiao; … - In: Journal of retailing and consumer services 78 (2024), pp. 1-14
Persistent link: https://www.econbiz.de/10015085045