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Die Prize Indemnity Versicherung als Marketinginstrument zur Umsetzung hochwertiger Verkaufsförderungsmaßnahmen
Strehl, Alexander - 2014
Persistent link: https://www.econbiz.de/10011297783
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Die 4 P im Marketing
Pepels, Werner - 2017
Persistent link: https://www.econbiz.de/10011696324
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Die 4 P im Marketing
Pepels, Werner - 2021 - 2. neu bearbeitete Auflage
Die '4 P im Marketing' gehören zum unverrückbaren Basiswissen des Fachs. Dieses nunmehr in zweiter Auflage erscheinende Kompaktbuch erläutert die einzelnen Instrumente des Marketing-Mix theoretisch fundiert und zugleich praxisnah ausgelegt: - die Produktpolitik ('Product-P') für...
Persistent link: https://www.econbiz.de/10012666093
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Developing a new theory of frontline manufacturer-retailer relationships for consumer packaged goods
Zondag, Marcel M.; Brink, Kyle E. - In: Journal of business-to-business marketing 22 (2015) 4, pp. 313-331
Persistent link: https://www.econbiz.de/10011432746
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Consumer response to retailer-supplier brand exclusivity arrangements
Lang, Mark; Hunt, James M. - In: Journal of food products marketing 20 (2014) 2, pp. 115-131
Persistent link: https://www.econbiz.de/10010345583
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Shelf space allocation for specific products on shelves selected in advance
Czerniachowska, Kateryna; Hernes, Marcin - In: European research studies 24 (2021) 3, pp. 316-334
Persistent link: https://www.econbiz.de/10012664537
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Pricing in online fashion retailing : implications for research and practice
Wood, Steve; Watson, Iain; Teller, Christoph - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1219-1242
Persistent link: https://www.econbiz.de/10012623870
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Creating value in the entrepreneurial university : marketization and merchandising strategies
Fantauzzi, Chiara; Frondizi, Rocco; Colasanti, Nathalie; … - In: Administrative Sciences : open access journal 9 (2019) 4/82, pp. 1-16
operate in a strategic manner, by performing marketing and merchandising activities. Indeed, in a sector characterized by the … of the paper is to individuate marketing and merchandising strategies in higher education and to evaluate their … analyzed through a qualitative method. Findings suggest that most Italian universities perform merchandising strategies, but …
Persistent link: https://www.econbiz.de/10012208176
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Marketing, sales promotion, and advertising
Nolan, Carroll Anthony - 1965 - 7th ed
Persistent link: https://www.econbiz.de/10000541597