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Applying transaction utility theory to sales promotion : the impact of culture on consumer satisfaction
McNeill, Lisa S.; Fam, Kim-Shyan; Chung, Kim - In: The international review of retail, distribution and … 24 (2014) 2, pp. 166-185
Persistent link: https://www.econbiz.de/10010367007
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An examination of sales promotion programs in Hong Kong : what the retailers offer and what the consumers prefer
Yang, Lin; Cheung, Wah-leung; Henry, James; Guthrie, John; … - In: Journal of promotion management : JPM 16 (2010) 4, pp. 467-479
Persistent link: https://www.econbiz.de/10008825721
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Special issue: Advertising and promotion in "new" Asia
Fam, Kim-Shyan (contributor) - 2009
Persistent link: https://www.econbiz.de/10003849964
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Special issue: Gaming
Seo, Yuri (ed.); Buchanan-Oliver, Margo (ed.);  … - 2015
Persistent link: https://www.econbiz.de/10011508906
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Sales promotion : the role of equity sensitivity
Fam, Kim-Shyan; Richard, James E.; McNeill, Lisa S.; … - In: Asia Pacific journal of marketing and logistics 34 (2022) 9, pp. 1827-1848
Persistent link: https://www.econbiz.de/10013391139