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~subject:"Schweiz"
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Schweiz
Marketing
15
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13
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13
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12
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12
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Michel, Stefan
4
Breckoff, John-Oliver
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Kreuzer, Michael
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Pfäffli, Patrick
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Pifko, Clarisse
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Journal of customer behaviour
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Swiss Marketing
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ECONIS (ZBW)
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"Marketing-Intelligenz 2000" : empirische Benchmark-Studie zum Stand der Marketing-Intelligenz in der Schweiz
Michel, Stefan
-
2000
Persistent link: https://www.econbiz.de/10004603143
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2
Marketingkonzept : Grundlagen mit zahlreichen Beispielen, Repetitionsfragen mit Antworten und Glossar
Michel, Stefan
-
2013
-
5., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10010126473
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3
Mass-customised products : are they bought for uniqueness or to overcome problems with standard products?
Michel, Stefan
;
Kreuzer, Michael
;
Kühn, Richard
; …
- In:
Journal of customer behaviour
8
(
2009
)
4
,
pp. 307-327
Persistent link: https://www.econbiz.de/10003916596
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4
Price Excellence : Strategien zur Steigerung der Profitabilität ; mit vielen Fallbeispielen und Praxisfenstern von bekannten Unternehmen
Pfäffli, Patrick
;
Breckoff, John-Oliver
;
Michel, Stefan
-
2015
Persistent link: https://www.econbiz.de/10011474845
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