An expanded and strategic view of discontinuous innovations : deploying a service-dominant logic
Stefan Michel; Stephen W. Brown; Andrew S. Gallan
| Year of publication: |
2008
|
|---|---|
| Authors: | Michel, Stefan ; Brown, Stephen Walter ; Gallan, Andrew S. |
| Published in: |
Journal of the Academy of Marketing Science. - New York, NY : Springer Science + Business Media LLC, ISSN 0092-0703, ZDB-ID 1187865-4. - Vol. 36.2008, 1, p. 54-66
|
| Subject: | Dienstleistungsmarketing | Services marketing | Innovationsmanagement | Innovation management | Wettbewerbsvorteil | Competitive advantage | Service-Dominant Logic | Service-dominant logic |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003679873