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~subject:"Schwellenländer"
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Schwellenländer
China
58
Consumer behaviour
39
Konsumentenverhalten
36
Social network
19
Soziales Netzwerk
19
Firm performance
17
Lieferantenmanagement
17
Supplier relationship management
17
Unternehmenserfolg
17
Brand management
14
Markenführung
14
Business network
12
Marketing
12
Unternehmensnetzwerk
12
Cultural identity
11
Relationship marketing
11
Kulturelle Identität
10
Marketingmanagement
10
B-to-B-Marketing
9
Beziehungsmarketing
9
Business-to-business marketing
9
Emerging economies
9
Emotion
8
Marketing management
8
Multinationales Unternehmen
8
Transnational corporation
8
Brand
7
Brand image
7
Customer satisfaction
7
International marketing
7
KMU
7
Markenartikel
7
Markenimage
7
SME
7
Confidence
6
Innovation management
6
Innovationsmanagement
6
Social Web
6
Social web
6
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8
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English
9
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Barnes, Bradley R.
7
Wang, Cheng Lu
4
Zhou, Lianxi
3
He, Jiaxun
2
Berger, Ron
1
Chung, Henry F. L.
1
Drori, Netanel
1
Herstein, Ram
1
Huang, Zhen
1
Lu, Yuan
1
Monkhouse, Lien Le
1
Pham, Thi Song Hanh
1
Wu, Aiqi
1
Xu, Hui
1
Xu, Shou-Ren
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International marketing review
4
Industrial marketing management : the international journal for industrial and high-tech firms
1
International business review : the official journal of the European International Business Academy
1
Journal of business research : JBR
1
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
1
Journal of international marketing
1
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ECONIS (ZBW)
9
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1
Brand management and consumer experience : an emerging market perspective
Wang, Cheng Lu
(
ed.
);
He, Jiaxun
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011760470
Saved in:
2
Guest editorial: Brand management and consumer experience in emerging markets : directions for future research
Wang, Cheng Lu
;
He, Jiaxun
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
4
,
pp. 458-462
Persistent link: https://www.econbiz.de/10011760572
Saved in:
3
Conspicuous consumption in emerging market : the case of Chinese migrant workers
Huang, Zhen
;
Wang, Cheng Lu
- In:
Journal of business research : JBR
86
(
2018
),
pp. 366-373
Persistent link: https://www.econbiz.de/10011855361
Saved in:
4
Business networking and innovation of Asian enterprises in Western countries : the moderation of institutional distance
Wang, Cheng Lu
;
Chung, Henry F. L.
- In:
Industrial marketing management : the international …
88
(
2020
),
pp. 152-162
Persistent link: https://www.econbiz.de/10012285345
Saved in:
5
Entrepreneurial proclivity, capability upgrading and performance advantage of newness among international new ventures
Zhou, Lianxi
;
Barnes, Bradley R.
;
Lu, Yuan
- In:
Journal of international business studies : JIBS ; an …
41
(
2010
)
5
,
pp. 882-905
Persistent link: https://www.econbiz.de/10003993065
Saved in:
6
The effects of early internationalization on performance outcomes in young international ventures : the mediating role of marketing capabilities
Zhou, Lianxi
;
Wu, Aiqi
;
Barnes, Bradley R.
- In:
Journal of international marketing
20
(
2012
)
4
,
pp. 25-45
Persistent link: https://www.econbiz.de/10009688885
Saved in:
7
Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram
;
Drori, Netanel
;
Berger, Ron
;
Barnes, …
- In:
International marketing review
34
(
2017
)
4
,
pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
Saved in:
8
The influence of relational capability and marketing capabilities on the export performance of emerging market firms
Pham, Thi Song Hanh
;
Monkhouse, Lien Le
;
Barnes, Bradley R.
- In:
International marketing review
34
(
2017
)
5
,
pp. 606-628
Persistent link: https://www.econbiz.de/10011730785
Saved in:
9
Unleashing the dynamics of product-market ambidexterity in the pursuit of international opportunities : insights from emerging market firms
Zhou, Lianxi
;
Xu, Shou-Ren
;
Xu, Hui
;
Barnes, Bradley R.
- In:
International business review : the official journal of …
29
(
2020
)
6
,
pp. 1-13
Persistent link: https://www.econbiz.de/10012421108
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