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~subject:"Schwellenländer"
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Schwellenländer
Consumer behaviour
13
Brand management
12
Konsumentenverhalten
12
Markenführung
10
Relationship marketing
10
Beziehungsmarketing
9
Branding
8
Ghana
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Brand image
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KMU
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SME
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Brand
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Markenartikel
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Markenimage
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Unternehmenserfolg
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Corporate Social Responsibility
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Corporate social responsibility
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Innovation
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Marketingmanagement
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Small- and medium-sized enterprises (SMEs)
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Emerging economies
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Internet marketing
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Online-Marketing
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Advertising
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Bank
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Corporate reputation
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Environmental management
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Firmenimage
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Nachhaltige Entwicklung
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Social web
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Odoom, Raphael
4
Agbemabiese, George Cudjoe
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Anning-Dorson, Thomas
1
Mensah, Priscilla
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Narteh, Bedman
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Rand, John
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Journal of small business and enterprise development
1
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
1
Marketing intelligence & planning
1
The journal of product & brand management
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ECONIS (ZBW)
4
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Branding capabilities and SME performance in an emerging market : the moderating effect of brand regulations
Odoom, Raphael
;
Agbemabiese, George Cudjoe
; …
- In:
Marketing intelligence & planning
35
(
2017
)
4
,
pp. 473-487
Persistent link: https://www.econbiz.de/10011723771
Saved in:
2
Brand marketing programs and consumer loyalty : evidence from mobile phone users in an emerging market
Odoom, Raphael
- In:
The journal of product & brand management
25
(
2016
)
7
,
pp. 651-662
Persistent link: https://www.econbiz.de/10011616251
Saved in:
3
Branding and outcomes in small and medium-sized enterprises (SMEs) : a resource-capability approach
Odoom, Raphael
;
Narteh, Bedman
;
Rand, John
- In:
Journal of small business and entrepreneurship : JSBE ; …
29
(
2017
)
3
,
pp. 175-192
Persistent link: https://www.econbiz.de/10011686702
Saved in:
4
Brand-building efforts in high and low performing small and medium-sized enterprises (SMEs)
Odoom, Raphael
- In:
Journal of small business and enterprise development
23
(
2016
)
4
,
pp. 1229-1246
Persistent link: https://www.econbiz.de/10011567168
Saved in:
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