Chapter 1 Introduction to Marketing Communications: Setting the Scene for Emerging Economies -- Chapter 2 Customer Value and Marketing Communications -- Chapter 3 Cultural Values and Marketing Communications in Emerging Markets -- Chapter 4 Bibliometric Review and Direction for Integrated...

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

PART I ⁰́₃ Beyond COVID-19 Embracing the New Normal: Guidelines for Small Businesses in Emerging EconomiesRichard Boateng and Byran Acheampong Vaccinating the World: Social Influencers and COVID-19 AdvocacySheena Lovia BoatengApplying Agile Principles in Institutions of Higher Learning:...