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Zaltman metaphor elicitation technique
Zaltman, Gerald; Venkatesh, Alladi; Hirschman, … - 2018
Persistent link: https://www.econbiz.de/10011899977
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Methods and measures: selected papers
Jacoby, Jacob; Mazursky, David; Silberer, Günter; Roth … - 2015
Persistent link: https://www.econbiz.de/10011444753
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Legends in marketing: Yoram (Jerry) Wind
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010336664
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Marketing research and modeling
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337117
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Market segmentation
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337119
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Consumer behavior
Wind, Yoram - 2014
Persistent link: https://www.econbiz.de/10010337122
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Models, theory, and methods
Monroe, Kent B. - 2011
Persistent link: https://www.econbiz.de/10009238853
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Research methodology : research design and data analysis
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299963
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Research methodology : conjoint analysis, multidimensional scaling, and related techniques
Malhotra, Naresh K. - 2011
Persistent link: https://www.econbiz.de/10009299967