In scarcity markets, corporations use to consider the overall market demand as a group of homogeneous buyers. In controlled competition markets, companies stimulate non homogenous demand reactions to competitive supplies, by segmenting market demand. In over-supply markets, where instability is...

A virtual community is a precious information collation source allowing a company to identify conditions on which to base bubble information and indications regarding the time and manner on which the bubble should be triggered. Observations of virtual community dynamics, people entering and...

Demand Bubble is a temporary client aggregation that is caused by the innovative supply configuration issued by a company. To create demand bubbles companies must have a deep knowledge of their market and their competitors, being able to act and react 'before and better than competitors'. In...