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Artificial intelligence in business-to-business (B2B) sales process : a conceptual framework
Rodriguez, Michael; Peterson, Robert M. - In: Journal of marketing analytics : JMA 12 (2024) 4, pp. 778-789
Persistent link: https://www.econbiz.de/10015138134
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Examining the use of sales force management practices
Reid, David A.; Plank, Richard E.; Peterson, Robert M.; … - In: The journal of business & industrial marketing 32 (2017) 7, pp. 974-986
Persistent link: https://www.econbiz.de/10011773576
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Impact of CRM technology on sales process behaviors : empirical results from US, Europe, and Asia
Rodriguez, Michael; Peterson, Robert M.; Krishnan, … - In: Journal of business-to-business marketing 25 (2018) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011847802
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Global perspectives of sales enablement : constituents, services, and goals
Peterson, Robert M.; Dover, Howard F. - In: Industrial marketing management : the international … 92 (2021), pp. 154-162
Persistent link: https://www.econbiz.de/10012490964
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Social media's influence on business-to-business sales performance
Rodriguez, Michael; Peterson, Robert M.; Krishnan, … - In: The journal of personal selling & sales management : JPSSM 32 (2012) 3, pp. 365-378
Persistent link: https://www.econbiz.de/10009580909